Personal Brand Economic Survival Tactics
Today, I spoke with Mary Ellen Slayter, who is the senior editor for SmartBrief on Workforce. Our focus for this interview was on economic survival tactics for both the employed and unemployed. Mary gives great advice about how to ask for a promotion, even when budgets are tight and people are getting laid off. She …
In 2009 Hire People With Large Social Networks For Free Promotion
We’ve spoken about how your network will soon be a job qualification back in October. I think it’s even more than that now, taking the economic climate and the rise of social media as a mainstream vehicle into account. Your network, which is naked online and seen by employers and your management, will become one …
Schawbel Report: The Current State of Personal Branding [December 2008]
A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The July edition had some great information on how education is evolving with social media tools, how the workplace is becoming more virtual and reputation management 2.0. I finally got around to doing my 3rd …
Gen-Y Brands Will Hold the Recruiting Power Very Soon!
Today, I spoke with Tamara J. Erickson, who completely made my day. She’s a generational expert and her latest book is on Gen-Y. The coolest thing I got out of this interview is the fact that the amount of jobs in our economy will be greater than the amount of Gen-Y’ers to fill positions, even …
Interview with the Luke Skywalker and Obi Wan of Recruitment
Today, I spoke with Chris Russell (Luke Skywalker) and Peter Clayton (Obi Wan Kenobi). Since I started blogging, I’ve been following both of these recruiting pioneers and media producers and I wanted to interview both of them simultaneously about their new project, JobRadio.fm. When Chris makes a big move, people watch and when Peter talks …
All Brands Should Embrace the Green Movement
Today, I spoke with Daniel Esty, who is a Yale professor and expert on the environment. One of the major news themes in the past year has been the environment and how companies should “go green.” Daniel is one of the most knowledgeable people on this topic, so we discuss how “going green” can actually …
Become the Chief People Officer for the Brand Called You
Today, I spoke with Geoff Smart and Randy Street, who are two of the brightest people I’ve encountered when it comes to recruiting the best talent. They just finished their first book called Who: A Method For Hiring. We discuss why talent is so important to building a winning team, go over some incredible research …
College Admissions Officers Use Social Networks to Conduct Background Checks
Yesterday, I blogged about how corporate recruiters are using social networks to conduct background checks. Today, I want to talk about how the same is true for high school students looking to enroll in colleges. When it comes to personal and professional development both of these posts are extremely important and mark periods in your …
Corporate Recruiters Use Social Networks to Conduct Background Checks
A lot has been on my mind this week, including a research report by Careerbuilder.com that just came out stating that “One-in-Five Employers Use Social Networking Sites to Research Job Candidates.” In the UK, this number is “One-in-Four,” which is only 3% more. Everyone started blogging and writing about this report. When this press release …
Paid Advertising For Your Personal Brand Using Google, Facebook and Blogs
I’ve been seeing a lot of personal branding creativity out there lately. People have started to experiment with using Google AdWords and Facebook Social Ads, as a way of advertising their personal brand. I think it’s not only creative, but since most people have never thought of using these strategies, they stand out BIG TIME. …