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    Fun Summer Activities for The Office

    Summer is approaching and it is time to plan some fun summer activities for work. Let your employees get to know each other better and bond with the help of fresh air and sunshine. Below you can find some ideas:

    Field Trip: Summer is the best time to go outside for office bonding. The days…
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    Posted in Employer Branding, People, Personal Branding, Skill Development

    5 Ways to Scale and Grow a Business

    You took the first step and founded your business. Then, you were able to acquire some customers. However, do you know what you need to do in order to grow your business and be the market leader? The answer is simple. You have to have a scalable business model. Read below to find out ways …

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    Posted in Employer Branding, People, Personal Branding, Reputation Management

    How to Reduce Employee Absenteeism

    Employee absenteeism is a problem for every business and can cause heavy costs for employers. Getting 100% attendance from all of your employees is of course not possible. However, knowing how to deal with this problem and how to prevent employee absenteeism can reduce the impact of it on your business. Keep reading below to …

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    Posted in Employer Branding, People, Personal Branding, Workplace Success

    How to Protect Your Data

    Protect Your Data

    Cybercrime incidents are on the rise and unfortunately, these crimes cost businesses a lot. Many small businesses are not prepared for cyber crimes because they don’t have the necessary budget and manpower for this. However, they should also be careful because no one knows whom hackers are going to come after. Therefore, every business should be …

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    Posted in Corporate Branding, Employer Branding, Personal Branding, Success Strategies

    Top Business Trends That Will Keep Rising In 2019

    Spotting the business trends can be difficult for leaders and unfortunately, not all predictions may come true. However, some of these trends are so obvious that ignoring them would be same as signing your death warrant as a company. Below you can find some of the most obvious trends of 2019.

    Personalization: In the past,…
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    Posted in Employer Branding, People, Personal Branding, Success Strategies

    Corporate Cultural Responsibility

    The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Education, Employer Branding, entrepreneurship, Marketing, Me 2.0, Positioning, Reputation Management, Success Strategies

    (En)Counter Culture

    Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Marketing, Positioning, Skill Development, Workplace Success

    How to Make Your Customers Feel Valued

    When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by telling about your business to their friends and coworkers. They do free word of mouth marketing for you and as a result, your business grows. Therefore, you need to value your customers and make them …

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    Posted in Employer Branding, Marketing, Personal Branding, Success Strategies

    Why Employer Branding is Important

    team branding

    Having a reputable employer brand is a must for an organization’s strategy because it has many non-visible benefits such as able to recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, for organizations, that are still in doubt about investing in employer branding, I’ve put together the below post so keep reading …

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    Posted in Employer Branding, People, Personal Branding, Recruitment

    Technology and Ethics In the Workplace

    Work Ethics

    There are many positives of technology in the workplace and it definitely changed the way that we work. However, there are down sides of it too. Some employers violate basic human rights of their employees and are being unethical due to too much technology. There are many lawsuits on privacy rights and ethical behavior in …

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    Posted in Employer Branding, People, Social Media, Workplace Success
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