Own your Google results page when AI overviews sit on top
Every search starts with curiosity. Someone wants to know more about a person, a product, or a company. In that moment, Google becomes the first handshake.
But lately, that handshake looks different.
Google’s new AI Overviews now sit at the very top of many search results. Instead of a row of blue links, the first …
How Google Discover Affects Search And SEO For Your Personal Brand
The latest Google Discover search update may be a game changer for brands who need to improve their SEO strategy. With more intuitive features your content may now become more visible with the right approach.
The latest change by the search engine giant is designed to understand the intent and contextual meaning of a query.…
The Art of Social Media Affecting SEO for Personal Brands
Search engine marketing has changed quite a bit since mobile and voice search have emerged onto the scene, and many brands are left wondering which marketing methods work best to build visibility? Social media is a large influence in the way people look for information, and although this is not measured directly the social signals …
3 Things Wannabe Writers Should Know About SEO
As a wannabe writer or blogger, you may have heard the term “SEO” be bandied about without really knowing what it means.
SEO stands for Search Engine Optimization – essentially, making search engines display your web page high up on their rankings. Google (we could talk about other search engines, but let’s be honest, how …
Just To Get a Rep
As a mode of communications, the internet in general, and social media, in particular, has allowed us to connect to others in many different ways. We can share all types of happenstances in our lives and this ability can affect our lives both our personal and professional lives. Social media, for some, has seemingly blurred …
Increase Your Brand’s Website Conversions With Less Friction
An attractive and mobile-friendly website is just the beginning to retaining visitors for your personal brand. The goal is to convert these subscribers through less confusion and a clear message that meets their needs.
Is your landing page attracting or repelling visitors? A frustrating design can be the first problem, and following that is how …
How Personal Brands Can Succeed with SEO for 2016
Search engine marketing has transformed over the last couple of years, and many brands may have seen a change in their visibility in the search engines as a result. Social media is now a large influence in the way people look for information, which is driven by conversations and phrases. Google’s latest algorithm has evolved …
Use Precise Keyword Research for Better Brand Visibility
Since the release of Google’s “Hummingbird” algorithm the use of unique keyword phrases has become more important than ever for brands. While Google AdWords remains a great resource to find the right topics for your content you will need to drill down more for better exposure online.
Should you still use basic keywords?
In the …
How to Increase Traffic with Highly Shareable Content
The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …
Personal Branding Weekly – Do You Sound Lame?
If you’re using the words “sorry” and “thanks”, then you run the high risk of sounding lame. These two words are thrown around so haphazardly and without any genuine feeling that they rank as having negative effects on your personal brand much like “umms”, “you knows” and “stuff like that”.
Are you guilty of using…