How to Find SEO Low-Hanging Fruit
Every marketer is looking for a niche, or an angle. From the basement affiliate to the Fortune 500 CMO, we share that in common.
With 10 years and counting as an SEO, it feels like a never-ending quest to uncover something that the competition isn’t giving the proper attention to. Or a new niche to …
Three Expert Secrets to Winning Your Personal Branding Search
Winning search for your name is a great personal branding achievement, especially if you have an uncommon name. Having a unique name like Erik Deckers is a no-brainer. Toss up a blog, a Twitter account, and your LinkedIn page, and you’re all set. Just make sure to keep your social media footprint clean, and you’ll …
Is a Great Domain Name an Instant Brand?
We’ve all seen short, intuitive domain names succeed as businesses – Buy.com, Cameras.com, and Tickets.com come to mind for me.
But many domains in this category have been monstrous failures (Toys.com anyone?), and an even greater percentage belong in neither the “winner” nor the “loser” category.
Most are “never was.” As in, they sit today …
The Authentic Self: The Only Brand To Promote
Many of the world’s most well-known brands are spearheaded by bold, controversial leaders.
Playboy has Hugh Hefner, Virgin has Richard Branson, Apple has Steve Jobs. Their loyal customers are drawn to the personality and the lifestyle that the companies represent. All three have been revered by fans and chastised by dissenters, practically simultaneously.
You either…What I Learn About You In A Few Quick Google Searches
When you Google your name, the 10 websites that populate the first page of results are your online reputation. This is the internet version of your personal brand. And I’ll argue it’s as important as ever.
As a fellow business owner, blogger, or net citizen, I’m sure you meet new people all the time. These …
5 Tips for the Right Personal Brand Domain Name
The biggest mistake I ever made in buying a domain name 16 years ago was listening to a guy who thought our company name was too long for people to remember. He thought we should shorten and abbreviate it. For more than 12 years, the company was saddled with one of the stupidest domain names …
Personal Branding Interview: Michael Fertik and David Thompson
Today, I spoke to Michael Fertik and David Thompson, who are the authors of Wild West 2.0. Michael is the CEO of ReputationDefender, and David Thompson is the Chief Privacy Officer for the company. Note that ReputationDefender has been a previous sponsor of Personal Branding Magazine. In this interview, both Michael and David talk about …
Is Your Personal Brand Ready for the Digital Universe?
Each year IDC, an IT think tank, in sponsorship by EMC puts out a report on the state of the Digital Universe. This year’s report has just been released and there are some interesting trends that personal branders can draw from the report.
Here are some of the interesting findings from the IDC report: Between…Building Your Personal Brand with Blogging
Creating a blog and then consistently blogging is still the biggest untapped opportunity well. Use this post as a mini-resource guide for some inspiration to start blogging, or if you’ve started, use this post as a refresher to understand why you are blogging in the first place. Then use the blogging tools to improve your …
Twitter Personal Branding Q + A #3
More answers to recent questions people are asking on Twitter about personal branding.
Benson Mensah-Bonsu, @bmbonsu, asked: What is the most important part of your personal brand?
Jacob Share, @jacobshare:
Your capacity to convince people that you are what you say you are.
Ideally that means having an authentic personal brand, one that is just …