10 Ways to Brand Yourself with AllTop
Guy Kawasaki’s AllTop RSS feed aggregator continues to grow in popularity. Let’s take a look at how you can leverage AllTop’s popularity for your personal brand.
If you’re on social media, are you on AllTop?You should be. AllTop has pages that are dedicated to member feeds on social media such as Twitter, Squidoo, Etsy …
30-Minute Brand Building for Twitter
We all know that in order to use Twitter as an effective branding tool for yourself or your company, you must“engage the community” and “join the conversation.” But when you’re learning how to use a new technology platform, it’s probably not clear how exactly to go about “engaging” people.
Here’s a 5-step guide that walks …
Personal Branding Interview: Ehud Furman
Today, I spoke with Ehud Furman, who is the CEO and Founder of LookupPage and a proud sponsor of Personal Branding Magazine. LookupPage, as a company, is extremely relevant to what we’re trying to accomplish here on this blog. You really need to be able to own your Google results because that is your new …
Your Brand Influence is NOT a Metric
Inbound links tell a story. But they don’t tell your brand story.
Brand value is more than a series of data points. Your brand value is equal to your level of influence. But is influence quantifiable?
Real influence is illustrated in the following scenarios The boardroom is in disarray with dozens of voices and opinions…
10 Step Advanced Guide to Blogging Your Personal Brand
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
This is the third post in a series about blogging your personal brand. I’ve written a post for beginners and one for intermediate users. Please review those posts before indulging in this one.
By the time …
10 Step Intermediate Guide to Blogging Your Personal Brand
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
If you’re a beginner, please see my previous post on blogging your personal brand.
Once you’ve mastered the basics of blogging, such as setting up your site, publishing regularly, and finding your voice, it’s time to …
How to Master Search Engines for Personal Branding Prosperity
Today, I spoke with Mike Moran, who is a SEO/SEM expert, author, speaker and employee. As many of you know, through my posts on Google being the centerpiece for your personal brand, this topic is extremely important. In the interview, we go over some basic fundamentals, key terms, and strategies for success, so that you …
Paid Advertising For Your Personal Brand Using Google, Facebook and Blogs
I’ve been seeing a lot of personal branding creativity out there lately. People have started to experiment with using Google AdWords and Facebook Social Ads, as a way of advertising their personal brand. I think it’s not only creative, but since most people have never thought of using these strategies, they stand out BIG TIME. …
10 Step Beginners Guide to Blogging Your Personal Brand
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Starting a blog for your personal brand can feel overwhelming at first, but it’s one of the most effective ways to build credibility, share your expertise, and connect with your audience.
Blogging gives you a platform …
How Small Business Owners Can Grow Their Online Empire
On July 8th, I presented to the Next Level Executives group at the Marriott Hotel in Marlborough, Massachusetts. Before I gave my keynote, John Bates, a recruiting and career management veteran, explained the general concept of personal branding and how it related to building a business through referrals. Also, he noted the significance of taking …