Six Tips For Building Brand Loyalty
They say the success of our businesses often depends on the frequency at which we keep in touch with our customers. You may be wondering who “they” are, those mythical beings that impart wisdom on the rest of us. In this case, the identity of “they” is not as important – because “they” are right!…
Blogger Code of Ethics – Do We Need One?
Should bloggers have a code of ethics like journalists do? My last post on Personal Branding Blog about Four Reasons You Aren’t Getting Book Publicity from Bloggers caused a stir concerning bloggers having or not having a code of ethics. Here are some interesting quotes from the comments section:
Susan de la Vergne commented:
“If …
Four Reasons You Aren’t Getting Book Publicity from Bloggers
There is nothing that irritates me more than getting pitched by new authors who have never contacted me before but want me to review their books or interview them on my blog. I didn’t realize how much it annoyed me until I wrote a long comment about it on Sydney Owen’s recent blog post about …
6 Tips to Keep a Mentor
I get messages almost daily from people who read my blog and want to meet with me by phone or in-person. As a rule, though, I won’t meet with anyone unless they have interacted with me several times, or they give me a good reason (not just “let’s chat”). I realize this may make me …
How to Gain Market Share With Social Media
Can you really gain market share with social media? That’s the big question we discussed in this week’s #SM4SMB conversation on Twitter. And the overall sentiment was YES, as long as companies follow these 5 rules:
Use the right tools for the right audienceTwitter and Facebook are not the answers to every social media …
Personal Branding that Can Work for Anyone
Like many twentysomethings, I run into the problem of not understanding my personal brand. At times, I don’t know where to start, and I’ve been at this for 3 years.
The truth is most twentysomethings don’t know what they want to do with their lives, which makes it impossible to commit to a single message, …
8 Ideas to Turn Your Successful Blog into a Book
If you currently have a successful blog with a moderate fan base of subscribers, you might be considering the benefits of having a book to expand your personal brand. One of the most difficult parts of getting started is figuring out how to market the ideas and blog content you have in book form, without …
5 Reasons to Start a Company in a Recession
As the recession looms, many people are clinging to their jobs like a life raft in a hurricane. Plans to start a new business or grow a business are put off in favor of playing it safe.
The downfall of clinging to your jobI disagree with this approach, because I believe an entrepreneurial mindset …
How to Value Your Following on Twitter
Here’s an alarming statistic: Twitter now drives 20% of the total traffic on my other blog, Twenty Set.
Surprised? I’m not. Twitter is starting to rival Google in terms of traffic. Which shows that Twitter is clearly an incredible marketing tool, even when you don’t have that many followers. (I only have slightly over 5,000.)…
Advanced Techniques for Using LinkedIn to Change Careers
We all know that a tough economy means you have to set yourself apart from other candidates, especially if you are changing industries or functions. Here are a couple tips for using LinkedIn to conduct research and establish contacts within the new industry you are targeting.
Industry ResearchFirst, use the search feature at the …