Your career. Your reputation. Your story.
Your career.
Your reputation.
Your story.
Helping professionals build their reputation since 2007.
Founded by Dan Schawbel • Relaunched by Brown Brothers Media in 2024
The Personal Branding Blog is your #1 resource for personal branding online. It was founded on
March 14, 2007 by Dan Schawbel, a world-renowned personal branding expert.
This blog teaches you how to create your career and command your future, using the personal branding process as outlined in Me 2.0., the groundbreaking book by Schawbel. You’ll learn how to position yourself for success so that you become known for your passion and expertise.
Let’s be honest: in the digital age, your name is your only currency. By reading this blog and consuming the information provided, you’ll gain a competitive edge in the marketplace. The content on this blog has historically included video podcasts, interviews with experts, insightful articles, research reports, and much more.
Remember that YOU are the brand.
Ongoing tips on marketing yourself. — Fast Company
Dan Schawbel and his army of personal branding experts have shown the world that what you look like online is actually what is real. — Penelope Trunk
In 2024, Brown Brothers Media acquired Personal Branding Blog to give this pioneering platform a new lease of life.
Our mission is to continue what this site began: empowering professionals to shape their reputation, communicate their value and build meaningful careers.
We’ve preserved the best of its original content, updated the archive and committed to publishing new, relevant insights on personal branding, leadership and digital reputation for today’s world of work.
Our focus reflects the Octopus Model of Brand Relevancy, originally outlined by Dan Schawbel.
We cover topics such as:
“The market is crowded, people everywhere are vying for the few jobs available, and you’re tired of burning your retinas while surfing the ‘net in your robe all day. That’s why now it’s more important than ever to do a little reading on Personal Branding Blog and create You 2.0.”
— Steven Schiff, Vault.com
“Reading your blog really bolstered my confidence about branding myself, which I should have done 10 years ago. I’m getting my blog and personal domain together.”
— Susie Wyshak, consultant
“Without reading this blog I don’t know if I would have really considered the importance of
differentiating myself from the masses.”
— David Heiser, student
During its original run, Personal Branding Blog was widely recognized as a leading authority on
personal and career development.
It was featured and listed among top media outlets and industry rankings, including:
Personal Branding Blog was also syndicated by major media partners, including Forbes, Reuters,
Chicago Sun-Times, and Social Media Today.
Under the stewardship of Brown Brothers Media, the Personal Branding Blog continues to
champion authentic, experience-based content about work, growth, and reputation.
We don’t publish sponsored posts or AI-generated filler. Every article is reviewed by our editorial team for originality, relevance, and value.
Our vision is to honor the site’s history while inspiring a new generation of readers to take ownership of their professional story.
The brand is YOU and the story never stops evolving.
