5 red flags to watch for when choosing a potential brand collaborator
Here’s a question I like to pose whenever someone brings up collaboration:
“Does the partnership feel like a natural extension of your brand, or does it make you pause and wonder if it’s truly a good fit?”
I’ve been on both ends of the spectrum—teaming up with folks who elevate my message and those whose …
Why low-effort content is so addictive–and how you can use it to build your brand
We’ve all been there. You open your phone for a quick break, and before you know it, you’ve spent 30 minutes scrolling through short, snappy videos, memes, and bite-sized posts that barely require any effort to consume.
You don’t even remember how you got there. All you know is that it felt effortless—and oddly satisfying.…
People who can sell anything to anyone usually display these 7 unique behaviors
I remember the first time I was truly “sold” on something I never thought I needed.
A friend pitched me an online language course so convincingly that I found myself excitedly signing up before I’d even finished my morning coffee.
He didn’t use pushy tactics or buzzwords—just a calm, genuine confidence that hooked me from …
5 pricing hacks that can instantly boost your profits
I’ve often seen entrepreneurs pour their hearts into designing the perfect product, only to undersell themselves when it’s time to set the price.
It’s a tricky dance: we don’t want to scare away potential customers, but we also don’t want to undervalue our hard work.
I’ve had my share of sleepless nights, tweaking numbers and …
The power of narrative: How to transform data into compelling stories people can connect to
I remember the first time I tried to explain a research finding to a group of friends. I rattled off a bunch of statistics, feeling proud of how knowledgeable I sounded.
Their eyes glazed over faster than I could finish my sentence. It wasn’t that they disagreed with the information; they just couldn’t connect with …
Long-form vs. short-form content: Which one works best for your brand?
I’ve always found that content creation is a bit like cooking a homemade meal. Some recipes call for a quick stir-fry while others need hours to simmer.
It’s all about knowing what you want as the end result and who you’re serving.
When I first launched my blog, I experimented with both short, snappy posts …
The secret to personal branding success: 5 lessons from Simon Sinek’s “Start with Why”
I remember picking up Simon Sinek’s book Start with Why on a weekend when I felt stuck in my career.
I was working in branding at the time, helping clients design logos and craft taglines, but I couldn’t shake the feeling that something deeper was missing from the equation.
Reading Sinek’s ideas about leading with …
The future of digital marketing: 7 trends that will shape the next decade
I still remember my early days in marketing, poring over basic SEO guides and obsessing about keyword density. That was a lifetime ago—at least in internet years.
These days, digital marketing feels like an ever-evolving puzzle, and it’s easy to lose sight of the bigger picture.
Yet, I’ve noticed a pattern: people who adapt quickly …
If you want to attract high-paying clients, follow these 7 golden rules for success
I still remember the early days of my career when I was juggling multiple side gigs, trying to figure out how to stand out in a crowded market.
I’d put my all into each project, but somehow I’d end up attracting clients who haggled over every penny.
It felt like a never-ending uphill battle, and …
Brand Marketing Metrics (The 14 Most Important in 2024)
An effective brand strategy forms the backbone of a business’s journey to success. Brands like Nike, LuluLemon, MailChimp, and Hubspot have demonstrated its importance in the digital marketing landscape. However, understanding what brand marketing metrics to track and measure can be a challenge.
This article is a comprehensive guide to 14 essential brand marketing metrics …