What recruiters really think about AI-screened applicants — and what you can do differently
Last month, a friend sent me a rejection email she’d received within 90 seconds of submitting her application. Ninety seconds.
She’d spent three hours tailoring her resume, researching the company, and crafting a thoughtful cover letter.
The automated response didn’t even pretend a human had been involved.
She wasn’t surprised. Just tired.
This is the …
How to build trust faster when your business depends on your name
Last month, a colleague texted me after landing her first major client.
“They chose me over someone with twice the experience,” she wrote. “They said it was because they trusted me.”
Trust isn’t built through credentials alone.
It’s built through consistency, clarity, and showing up as yourself, repeatedly.
When your business depends on your name, …
Your personal brand in a world of auto-generated summaries: how to stay human
There’s this idea floating around that personal branding is about polished LinkedIn headshots, perfectly curated Instagram grids, and cleverly worded bios.
That if you just nail the visuals and say the right things, you’ve built something memorable.
I’ve watched people spend hours optimizing their profiles while their actual interactions feel hollow.
They’ve got the aesthetic …
What I finally understood about failure after years of resisting it
I used to think failure meant I wasn’t good enough. That if I’d been smarter, more prepared, more disciplined, I would have avoided it altogether.
So I built my life around preventing it. I overprepared for client sessions. I rehearsed difficult conversations until they felt scripted. I said yes to opportunities I wasn’t ready for …
A 2026 guide to becoming known for the work you actually want to do
Three years ago, I was getting referrals for the work I was decent at, not the work I actually cared about.
Colleagues kept sending me couples dealing with surface-level communication issues when what really lit me up was untangling deeper attachment patterns and codependency dynamics.
I was building a reputation, just not the one I …
The simplest way to take ownership of your growth in 2026
A year ago, I had a client who was constantly waiting. Waiting for her manager to notice her work. Waiting for the “right time” to ask for a promotion. Waiting for someone to tell her she was ready for more responsibility. She was talented, driven, and completely stuck.
Fast forward twelve months and she’s leading …