How to Make Your Customers Feel Valued
When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by telling about your business to their friends and coworkers. They do free word of mouth marketing for you and as a result, your business grows. Therefore, you need to value your customers and make them …
Include The Right Instagram Hashtags For Your Brand Marketing
Having a well-planned mobile marketing strategy is an important part of building your personal brand on social media. Leveraging hashtags to their fullest potential is also important for visibility and growth.Instagram is near the top of the networks today, which makes this a must-engage platform for brands. Posting relevant images and videos that your audience …
The Art of Attracting Customers for Your Brand With Inbound Marketing Tactics
As a personal brand your website visitors mean potential sales and brand advocates. Inbound marketing is a well known technique that can help you build more visibility online.
A well executed marketing plan is not enough any more in order to build a strong presence. The fact is that both social media and the state …
Why Employer Branding is Important
Having a reputable employer brand is a must for an organization’s strategy because it has many non-visible benefits such as able to recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, for organizations, that are still in doubt about investing in employer branding, I’ve put together the below post so keep reading …
What’s Your Time Really Worth?
Originally published between 2007–2018. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Everyone wants to make more money, right?
The reasons why people want to make more money are as varied as the number of people on the planet.
The challenge is… How do you ensure you are …
Technology and Ethics In the Workplace
There are many positives of technology in the workplace and it definitely changed the way that we work. However, there are downsides of it too. Some employers violate basic human rights of their employees and are being unethical due to too much technology. There are many lawsuits on privacy rights and ethical behavior in the …
Small Hacks to Make Your Employees Happier and Improve Employee Retention Rate
Sometimes employees don’t feel engaged at work, leading to a less-than-positive work ethic and environment. That doesn’t mean employers should stream cat videos on a loop to keep workers alert, but engaged employees mean engaged customers.
According to a 2015 Gallup Poll, 32 percent of American employees feel engaged at work, while 50.8 percent of …
How to Set Up Your Twitter Brand Account the Right Way
Social media marketing is the best way to attract more leads and customers for your personal brand. People use their mobile phones as well as their computers to ask customer service questions, search for information, purchase services and products, and share with others what they have found. Twitter is still at the top of the …
Common Office Design Mistakes to Avoid
Most business owners don’t invest enough time and budget for their office designs. However, office design plays an important role in your employees’ productivity in addition to your brand image.
A badly designed office may create a negative atmosphere killing creativity, collaboration, and employee morale. It also affects your brand image in the eyes of …
How to Attract Only the Best Job Candidates
Need workers but not looking forward to combing through resumes from applicants who clearly didn’t read the job description? In a best-case scenario, an employer will recruit a talent pool of the most qualified candidates with a high aptitude and passion for the work.
Traditionally, that involves reviewing endless data and choosing, at best, 10 …