How to Protect Your Data
Cybercrime incidents are on the rise and unfortunately, these crimes cost businesses a lot. Many small businesses are not prepared for cyber crimes because they don’t have the necessary budget and manpower for this. However, they should also be careful because no one knows whom hackers are going to come after. Therefore, every business should …
Corporate Cultural Responsibility
The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can …
(En)Counter Culture
Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …
Why Are Your Employees Quitting?
Retaining talent is as important as attracting new talent because job hopping can actually be very costly for the employer. Therefore, employers should always be in touch with their employees and understand why their employees stay and for the quitters, why they quit. Below I have put together the most common reasons of why employees …
Common Office Design Mistakes to Avoid
Most business owners don’t invest enough time and budget for their office designs. However, office design plays an important role in your employees’ productivity in addition to your brand image.
A badly designed office may create a negative atmosphere killing creativity, collaboration, and employee morale. It also affects your brand image in the eyes of …
How Branded Vehicles Can Boost Business
Any business, no matter how big or small depends on its marketing ability and advertising. You can have the greatest product, but it’s worthless if people do not know how to find your business. The necessity of brand recognition and expansion plays a major role in successful advertising.
The most successful marketing plans and strategies …
Why Corporate Promotional Products are Still Important
All of the businesses want to reach out more and more customers and they try many different marketing tactics for this. They use social media, TV and magazine ads, and outdoor campaigns. However, they often forget promotional products or undervalue the power of them. Handing out free promotional products can be very powerful for your …
4 Ways to Increase Foot Traffic Into Your Store
A wonderfully designed store layout, excellent customer service and a variety of useful products can all feel moot for a store if there’s no foot traffic. When it comes to bringing in customers, the appearance both inside and outside a shop plays a critical role in enticing passersby. In addition to enhancing curb appeal, a …
How to Use Video to Effectively Build Your Brand
A strong brand presence addresses the needs of consumers and the brand alike. Quality branding helps customers feel uniquely empowered by the brand, via enhancements like increased productivity or knowledge. The brand itself benefits from customers who develop loyalty, increasing the chances they advocate for the brand to friends and family. Quality branding can result …
6 Things Your Small Business Needs to Spend On
Businesses are incredibly difficult ventures to start. More than half of all businesses fail within five years of starting, according to statistics gathered in 2016. While this is far better than the traditional belief that half fail within a single year of starting, it is still clearly a challenge to start and continue running a …