How Small Business Owners Can Grow Their Online Empire

  • 1 min read

On July 8th, I presented to the Next Level Executives group at the Marriott Hotel in Marlborough, Massachusetts. Before I gave my keynote, John Bates, a recruiting and career management veteran, explained the general concept of personal branding and how it related to building a business through referrals. Also, he noted the significance of taking a niche and explaining how you must stand for something. John brands himself as the “Job-Guy,” which means he is the go-to person for helping people with their job search and career path. He explained how his cartoon character reflected his brand and that of the people he served (he nailed it).

Mike Langford, who also has his own cartoon character on Facebook (if he listened to my presentation, which he did, he set an alert for his name and will be reading this). He recaps the entire event on his blog. Catie Foertsch was generous enough to digitally record the entire event, so kudos to her.

Event video

[youtube=http://www.youtube.com/watch?v=9qqZbU8rc6A]
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View the entire 30 minute presentation on Viddler

PowerPoint slides

[slideshare id=510902&doc=next-level-executives-1215902023036075-9&w=425]

Quick reflection

The main message I was trying to convey to the audience was that you have to protect your personal eBrand right now. There is no waiting, no biting on your finger nails and no praying to G-D. Right now you need to secure your brand by taking the necessary steps in order to control your Google results by joining social networks, registering your domain and starting a blog. It was my attention to scare the audience at times, but also explain the opportunities in this web 2.0 landscape. I believe, now more than ever, anyone can have an impact.

I hope you enjoy the presentation and if you want me at your next event, send me a note.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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