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    Corporate Cultural Responsibility

    The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Education, Employer Branding, entrepreneurship, Marketing, Me 2.0, Positioning, Reputation Management, Success Strategies

    (En)Counter Culture

    Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Marketing, Positioning, Skill Development, Workplace Success

    Think Like a Brand

    Digital Marketing iPad

    As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

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    Posted in Brand Yourself As, Corporate Branding, Marketing, Me 2.0, Personal Branding, Positioning, Skill Development, Sound Branding

    You Get What You Give

    Office Gift Rules

    There are many reasons why it is appropriate to name this post in this manner: 1) my good friend wrote a marketing book with the same title; and 2) this particular concept is very true. Whether you like to say, “show your love,” “pay it forward,” or any similar maxim, taking part in a program …

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    Posted in Brand Yourself As, Career Development, Me 2.0, Networking, People, Personal Branding, Positioning

    Just To Get a Rep

    Coworking Agreement

    As a mode of communications, the internet in general, and social media, in particular, has allowed us to connect to others in many different ways. We can share all types of happenstances in our lives and this ability can affect our lives both our personal and professional lives. Social media, for some, has seemingly blurred …

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    Posted in Brand Yourself As, Career Development, Career Resources, entrepreneurship, Me 2.0, Personal Branding, Positioning, Reputation Management, SEO, Social Media

    Now It’s Time To Show Your Character(s) On Twitter

    Twitter

    In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when Twitter announced changes to the way we will tweet.

    When news of new ways around Twitter’s 140-character limit were announced, people rejoiced, screamed emphatically, and waved …

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    Posted in Brand Yourself As, Employer Branding, Marketing, Personal Branding, Positioning, Social Media, Sound Branding

    Branding Lesson: Revels, Advocate

    Podcasting

    As much as I enjoy discussing the similarities between personal and corporate branding, it is just as important to examine the relationship between the two as well as the nuances within. No matter your career “vertical,” an understanding of the way these two types of branding are connected coupled with the points where you can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Employer Branding, Me 2.0, Personal Branding, Skill Development, Sound Branding

    Get to Know Your Worth… With Tech

    Authentic Business Branding

    You may recall a time, not too long ago, when we talked about showing your worth for the betterment of your career. Yet and still, in order to do that, it is necessary to know and understand what you’re worth in the grand scheme of things. This hasn’t always been easy. However, there is a …

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    Posted in Brand Yourself As, Career Development, Career Resources, Job Search, Me 2.0, Personal Branding, Skill Development, Workplace Success

    The Theory of BRANDarchy

    Welcome to the world where we constantly discuss branding. And while the name of this site certainly refers to personal branding, in particular, the parallels between this and corporate branding should not be ignored. To illustrate this, let me introduce a concept that you may or may not have heard of–one that you can use …

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    Posted in Brand Yourself As, Career Development, Marketing, Personal Branding, Sound Branding

    Your Brand is About the Feels

    Team High Fives

    When it comes to building a brand, business or personal, there are many elements that must be considered in order to assemble it correctly. Such elements are separated into two categories: intellectual and emotional. And while the intellectual elements should, by no means, be diminished, when you think about the power branding actively holds, it …

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    Posted in Brand Yourself As, Career Development, entrepreneurship, Me 2.0, Personal Branding, Positioning, Reputation Management, Skill Development
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