Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

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10 Factors to Weigh When Defining Your DREAM Job

Ask most people to define what their DREAM job would look like and you’re likely to get answers such as these:

“I would make more money and get a significant promotion.” “I would work for a company that gives me considerably more responsibility and authority and my skills and talents would be genuinely appreciated. “My…
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Brand Yourself AsCorporate Branding

Walking the Tight Rope of Effective Salesmanship

Contrary to popular belief, the difference between effective, revenue driving sales professionals and those who consistently miss quota is quite small. More often than not, the loss of business has little to do with their competition.

Frequently, the problem is more internal. Because many of today’s products and services are highly similar, it’s how the …

Career DevelopmentRelationship NetworkingSound BrandingWorkplace Success

3 Variables to Implement and Succeed

Upon hearing the question, how quickly will someone make money after experiencing your programs I was stunned. How could that possibly be quantifiable regardless of whose service it might be?

Numerous possibilities play into the final answer. The following insights are worthy of serious consideration for anyone wanting to make their mark in business world.…

Career ResourcesCommunication & NetworkingCorporate BrandingInterviewMedia BrandingSkill DevelopmentWorkplace Success

Improv’ing MLS Ticket Sales: An Interview with Bryant Pfeiffer

Recently, I was fortunate to catch up with Bryant Pfeiffer, VP of Club Services for Major League Soccer (MLS). We connected over our shared affinity for improv comedy, as he has been infusing improv concepts into training for ticket sales reps for multiple sports leagues over several years. In his current role, Bryant is charged …

authors cornerCareer ResourcesCommunication & NetworkingInterviewLifestyle & Habit BuildingMarketing & Personal BrandingMedia BrandingRelationship NetworkingSkill DevelopmentWorkplace Success

The Discomfort Zone: An Interview with Dr. Marcia Reynolds

Recently, I had the privilege of speaking with Dr. Marcia Reynolds, author of the new book, The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs (Berrett-Koehler Publishers, October 2014). Dr. Reynolds works with clients around the world who seek to develop effective leaders, and understands organizational cultures, what blocks communication and innovation, and what …

Brand Yourself AsCareer DevelopmentCareer ResourcesCommunication & NetworkingInterviewLifestyle & Habit BuildingMedia Branding

Learning to Dance: An Interview with Ben Weston

 

Recently, I had the privilege of speaking to Ben Weston, a professional dance and confidence coach for men. Ben has an interesting story, going from someone terrified of dancing to an authority on the artform. We discussed his history, how dance has helped give him more confidence, and the impact dance can have on …

Marketing & Personal Branding

Why You Need to Marry Marketing to Technology

Marketing and Technology sitting in a tree, K-I-S-S-I-N-G. First comes love, then comes marriage, then comes MarTech in a baby carriage.

Marketing and Technology consummated their union with the birth of last week’s MarTech Boston. The first-ever conference dedicated to marketing technology leaders, MarTech kicked off August 19th at the Seaport Hotel Boston and featured …

authors cornerCommunication & NetworkingInterviewLifestyle & Habit BuildingMedia BrandingSkill DevelopmentWorkplace Success

Lead Positive: An Interview with Dr. Kathryn Cramer

Recently, I had the pleasure of speaking with Dr. Kathryn D. Cramer, a licensed psychologist, executive consultant, and author of the book Change the Way You See Everything, which was a New York Times bestseller and landed her two spots on The Oprah Winfrey Show. In her latest book Lead Positive: What Highly Effective Leaders …

Career DevelopmentCareer ResourcesCommunication & NetworkingInterviewLifestyle & Habit BuildingMedia BrandingSkill Development

Improv Everywhere: An Interview with Charlie Todd

Recently, I had the privilege of connecting with Charlie Todd, a well-known New York-based improviser and member of the Upright Citizen’s Brigade theater. In 2001, Charlie founded the prank collective Improv Everywhere, a group that “causes scenes of chaos and joy in public places.” Since that time, the group has executed over 100 projects involving …