David Grutman: Bartending in Aventura to the King of South Beach Nightlife
Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …
Making a Name for Your Personal Brand
In a time where virtually every word imaginable has been used in the creation of a brand name, many entrepreneurs and business owners are finding it difficult to get ahead. The fact is that startups now have to compete on a global scale, increasing the odds of there being some heavy competition against your personal …
Why Traditional Recruiting Methods Fail
The amount of time, effort and frustration companies go through to find reliable, intelligent recruiting assistance is astronomical.
Over the years, the majority of hiring companies bounce from one recruitment company to another, unable to gauge the real reason behind their inability to find effective staffing assistance.
Naturally, they wonder what the driver behind their …
What Millennials Seek, Desire in an Employer
I just read an interesting article online entitled, Stop Treating Millennial Employees Like Enigmas, written by Sara Roberts and Michael Papay and featured on Fastcompany.com.[1] As the title suggests, the article focuses on how businesses can best utilize the skills and talents of Millennials, generally defined as that 80-million-strong cohort born between 1977 and 2000, …
7 Ways to Enhance Your Personal Brand’s Video Presence
Visual content has quickly become the center of attention in marketing, with micromedia often stealing the spotlight thanks to platforms such as Vine, Instagram and Pinterest. At this point, incorporating the same kind of media into your own content strategy is downright essential. This doesn’t just include images, however. Videos are just as important – …
Preserving Your Personal Brand when Dealing with Negative Reviews
For a small business working hard to an entrepreneur trying to strike out on their own, your personal and professional reviews can make or break you. A good reputation is invaluable. A lot of consumers today use online resources to find reviews of products and services before making a purchase decision. A bad review on …
7 Ways to Repurpose Content for Your Personal Brand
It can be difficult for small businesses operating in competitive markets to get ahead, especially when you consider the fact that they don’t typically have access to marketing departments and unlimited resources or funds.
So what advantages do small businesses have over their larger counterparts? The answer is their personal brand, as opposed to a …
How to Increase Traffic with Highly Shareable Content
The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …
Email is a Relationship and a Conversation
3 Tips to Get Started
As a small business owner, you are always on the lookout for affordable ways to spread the good word about your business to potential customers. More importantly, you want to connect and maintain healthy relationships with customers, as this is how you guarantee good business referrals and word of mouth. …
Entertainment And Good People with Brad Haugen, CMO SB Projects
Last week I sat down with Brad Haugen, CMO of SB Projects, in their Los Angeles office to talk about entertainment and marketing. SB Projects is the management firm associated with Justin Bieber, Ariana Grande, and the new tv show Scorpion. In the interview we cover topics such as mentorship, creativity, good people, and authenticity.…