How to Brand Yourself through Mobile without an App
Building a personal brand online is a multi-channel effort. It is not enough to just have a website, or just be on Facebook, or just have a LinkedIn account. If you really want to expand awareness about you and your personal brand, you need to be in a lot of places all at once. Increasingly, …
The Stronger Brand – Harry Potter or Rick Grimes?
Fun or just the facts? When Ryan Rhoten interviewed me for his podcast, it was more of a conversation and storytelling between two friends over coffee (since we’ve known each other for a while from #brandchat – a weekly chat every Wednesday about branding).
He asked me – who do you think has the more …
Make Meetings Matter: An Interview with Paul Axtell
What is the most dreaded part of your work day? For many, it’s the seemingly endless stream of meetings to talk about other meetings that we have to set up. In the workplace, often times nothing gets done as a result of this bottleneck, which can stall progress for an organization and a career. Fortunately, …
Win in Business like the Golden State Warriors
I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …
Anonymous Rage
Digital anger happens to everyone. Whether blindsided by a rude comment or engaged in a chat that quickly heats up, there is no evading the feeling of wanting to yell at your inanimate screen before throwing it on the floor. Unfortunately, breaking your screen won’t erase the rage now bubbling inside you. The message remains …
Choosing the Right Recruiting Firm
Recruiting is time-consuming; it’s often an arduous and complex process finding the candidates themselves. Just as difficult for most companies is finding the right headhunting firm to represent their organization.
The search means discerning who will maintain high standards of employer branding and ultimately procure the necessary talent in order to further the company’s competitive …
Creating a YouTube Channel for Your Personal Brand
While there are several platforms you can host your videos on, you cannot deny the leader in the video space is YouTube. Even though other platforms can be perceived as more professional or you may even have more control of ads appearing or not and recommended videos appearing or not, remember what I said about …
Timely ‘Thank You’ Note/Email Often Job Tie-Breaker
LOOKING FOR AN EASY, YET VERY EFFECTIVE WAY TO DIFFERENTIATE YOURSELF IN A VERY POSITIVE WAY FROM THE “COMPETITION,” i.e., others seeking the same position(s) as you, during a new job search? Simply send a timely, well-written, short “Thank You” note or email following each and every face-to-face interview with a hiring manager.
Oh, you …
Protecting Your Business and Personal Brand During a Fire
Small or large, as soon as you hire on employees, you increase your chances of having to fire someone by 100%. Inevitably, the time will come when a worker is not performing to your standards or has done something against company policy. While many firings aren’t hostile, it nevertheless is an important step to take …
Winning in Leadership
Few are born a leader, many shy away from the job, only a few embrace the change, dedication and passion it takes to mold, upgrade and mentor a team of subordinates. There are several reasons why individuals avoid management positions or why management and leadership positions seem to avoid them.
Our recruiters have seen that …