Stand Out on Social Media – Visual Marketing Strategies
How your personal brand’s image is seen by others is important to your growth and sales. A mix of appealing images and video will not only increase engagement in your social media marketing, but will also establish credibility as your community shares your content.
The need for a brand to present unique and valuable visual …
How to Write a Great Job Ad
Job ads are your first communication tool with a candidate and if you want the best ones, you should treat job ads as a marketing item. A well written job ad not only gives you a pool of great candidates but also saves your time and budget. Therefore, consider the below points when writing your …
Personal Brand #Success on Twitter for Small Business Owners
With almost a decade of history to its name, Twitter has proven to be a social media powerhouse unlike anything else. Restricting its users to 150 characters or less and linking its community through the use of hashtags and the at sign, it has allowed for open and immediate communication between companies, users and new …
How to Retain Your Best Employees
Hiring great employees is difficult but keeping them in the company for a long time is even more difficult. A low turnover rate is critical for the success of many businesses since it is costly to recruit and train a new employee. The more you retain your employees the more productive your business is especially …
The Most In Demand Employers in North America
LinkedIn recently released the list of North America’s 100 Most in Demand Employers of 2015. The ranking was based on company awareness on LinkedIn. LinkedIn looked at how many people viewed employees’ profiles, how many users followed the company pages within last year, and the level of member interest in job ads of each company …
Holidays and Your Personal Brand: The Gift of You
The season for holiday parties has only just begun. From now until the beginning of January, invitations for galas and soirees across town will be doled out, inviting everyone to celebrate a break from work with alcohol and delicious hors d’oeuvres. While it might be tempting to arrive to each with a stack of business …
3 Ways to Promote Yourself without being Annoying
Entrepreneurs are their own best marketing experts. They know their businesses, products and services inside and out, and operate as brand evangelists when they are on and off the job. The passion entrepreneurs have for what they bring to the market is often energetic and endless. This can be both positive and negative when it …
Tips for Telling Your Company’s Story
In a consumer world full of websites and apps that direct customers to the cheapest gas, best deals and lower-priced everything, it can be increasingly difficult to earn customer loyalty. Sometimes your business can’t or won’t compete on price for products and services, so you must gain customer attention through other means.
Making that human …
Why is ISO Certification Important for Companies?
An internationally recognized certification, the ISO 9001 certification ensures quality of products and services of a company. Being ISO-9001 certified has lots of benefits to corporations. Some of these benefits include but not limited to;
Increased Credibility and Recognition: The International Organization for Standardization issues the ISO 9001 certification, which is accepted around the world.…6 Ways To Stay Top of Mind After An Event
You went to a networking event, chatted with new contacts, and collected cards. Now what? There are multitudes of things you can do to make a personal and lasting impression past the first interaction. Now that you’ve done your due diligence in attending a networking event and connecting with peers, it’s time to begin the …