Personal Brands – The Authenticity of the Script
A common phrase used in customer service and satire alike, “my pleasure” can mean many things based on simple intonations and inflections further expanded upon by vocal timber, energy and body language. An entire novel can be written based on how the phrase is said. Because a lot of businesses feel these two words are …
The Theory of BRANDarchy
Welcome to the world where we constantly discuss branding. And while the name of this site certainly refers to personal branding, in particular, the parallels between this and corporate branding should not be ignored. To illustrate this, let me introduce a concept that you may or may not have heard of–one that you can use …
Selfless Actions and Your Personal Brand
Help is rarely given freely in today’s world. Everything seems to have a price tag, keeping individuals forever wary of accepting anything that appears to come with no strings attached. Yet even in this suspicious atmosphere, truly selfless giving can and still does exist. In fact, for the smartest leaders out there, gifts are a …
Company Perks That Attract the Best Talent
It is getting hard for companies to retain the best talent so every day they implement new company perks to keep their employees happy and attract new ones. While a competitive pay is important, most of the time money is not enough by itself. Therefore, companies should consider implementing the below most loved perks to …
How to Not Be Just Another Boring E-commerce Site
Anybody can use a drag and drop website builder, upload a few products, and launch an e-commerce store. But, not everybody will experience success with this business venture. Here’s how to make your online store stand out from the rest.
When hiring, look for good cultural fits.
To some, e-commerce is still a fairly new …
Compel Your Brand’s Audience With Great Content to Make a Purchase
A well planned and compelling content marketing strategy can bring in more leads and sales for your personal brand. In order to effectively reach your community you need to put forth a message that causes your readers to want to take action.
Content that converts into sales is original and appeals to the needs of …
3 Ways to Promote Your Local Business and Personal Brand Through Community Programs
Locally owned small businesses offer their communities various, undeniable benefits when compared to the large chains and super stores, as you know. Your business likely puts some of its profits right back into your community, too – you generate jobs and tend to provide better wages, and greater flexibility and working conditions that larger companies …
Use Agile Marketing to Bring More Visibility to Your Brand
Being ready for the next big trend or story is essential to building your personal brand online. But in order to effectively stay on track with what is going on in your market, it is important to have good research and analytics in place.
Are your conversations in alignment with what’s being shared on social …
Diversity and Inclusion in Business
There’s something just a little bit … off about the way we talk about diversity. We discuss it with longing, like it’s a rainbow or a unicorn — or something seen only in just the right conditions. Once we witness it, we silently pray it sticks around a while.
The truth is, diversity doesn’t happen …
Elements of a Great Company Culture
A great company culture can help a company recruit the best candidates as well as improve productivity. Therefore, entrepreneurs and small business owners should start building their company culture from day one. However, what do you understand when you think about company culture? Office game rooms, free snacks or casual Fridays? There are much more …