Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Cooperation Discuss
Career DevelopmentMarketing & Personal BrandingMiscPositioning

5 Questions to Ask Before You Launch Your Info Product

Although there’s still value in education via hard copy, tons of digital nomads are on the hunt for quick answers. There’s an opportunity to capitalize on this trend, by using the sale of information products. The following questions will help you triple check your product creation, and profit from this opportunity.

Does this product accurately …

Digital Marketing iPad
Brand Yourself AsCorporate BrandingMarketing & Personal BrandingMe 2.0PositioningRelationship NetworkingSkill DevelopmentSound Branding

Think Like a Brand

As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

online sales
Marketing & Personal BrandingRelationship Networking

5 Ways To Promote Your Personal Brand’s Blog

Great content for your personal brand’s blog is a good start, but what about spreading the word in order to attract more readers? There are many effective strategies available, including cross promotion on social media and other publishing platforms. Key steps can also ensure your content gets the most traction online.

How to rise above …

Twitter
Brand Yourself AsEmployer BrandingMarketing & Personal BrandingPositioningRelationship NetworkingSocial MediaSound Branding

Now It’s Time To Show Your Character(s) On Twitter

In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when Twitter announced changes to the way we will tweet.

When news of new ways around Twitter’s 140-character limit were announced, people rejoiced, screamed emphatically, and waved …

Teamwork Tips
Corporate BrandingLifestyle & Habit BuildingRelationship NetworkingWorkplace Success

Working for a Startup vs. a Corporation

Both types of companies have advantages and disadvantages. Below you can have a look at them.

Corporations:

Corporate companies provide a safer environment. They are financially secure so you can be sure that you will receive your paycheck every month. You have a defined job role. Everybody knows their responsibilities. Therefore, it is enough to…
Read the Rest →
Podcasting
Brand Yourself AsCorporate BrandingEmployer BrandingLifestyle & Habit BuildingMe 2.0Relationship NetworkingSkill DevelopmentSound Branding

Branding Lesson: Revels, Advocate

As much as I enjoy discussing the similarities between personal and corporate branding, it is just as important to examine the relationship between the two as well as the nuances within. No matter your career “vertical,” an understanding of the way these two types of branding are connected coupled with the points where you can …