Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Post Its Adults Brainstorming
Career DevelopmentmanagementMarketing & Personal BrandingMedia Branding

10 Ways to See Your Brand With Fresh Eyes

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Let Someone Else Do the Looking 

“It’s really difficult …

better salesperson
Career DevelopmentmanagementMedia Branding

10 Habits to Stay Cognizant of Your Brand’s Competition

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Sign Up for Their Newsletters

“I sign up for …

MotivatedEmployees
Career ResourcesCommunication & NetworkingEmployer BrandingRecruitment & Job Search

Is Recruiting Your Competitors’ Sales Employees Profitable?

With relative frequency, our recruiters come across organizations that believe it to be an advantageous strategy to recruit from their competition. This is understandable. On the surface, the strategy appears to carry merit. Employers assume that those who have experience in a field will need less ramp-up time, less handholding from management and will have …

Cooperation Discuss
Career DevelopmentMarketing & Personal BrandingMiscPositioning

5 Questions to Ask Before You Launch Your Info Product

Although there’s still value in education via hard copy, tons of digital nomads are on the hunt for quick answers. There’s an opportunity to capitalize on this trend, by using the sale of information products. The following questions will help you triple check your product creation, and profit from this opportunity.

Does this product accurately …

Digital Marketing iPad
Brand Yourself AsCorporate BrandingMarketing & Personal BrandingMe 2.0PositioningRelationship NetworkingSkill DevelopmentSound Branding

Think Like a Brand

As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

online sales
Marketing & Personal BrandingRelationship Networking

5 Ways To Promote Your Personal Brand’s Blog

Great content for your personal brand’s blog is a good start, but what about spreading the word in order to attract more readers? There are many effective strategies available, including cross promotion on social media and other publishing platforms. Key steps can also ensure your content gets the most traction online.

How to rise above …

Twitter
Brand Yourself AsEmployer BrandingMarketing & Personal BrandingPositioningRelationship NetworkingSocial MediaSound Branding

Now It’s Time To Show Your Character(s) On Twitter

In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when Twitter announced changes to the way we will tweet.

When news of new ways around Twitter’s 140-character limit were announced, people rejoiced, screamed emphatically, and waved …