Using the Holiday Season to Bolster Mobile Ecommerce
Holidays can be a trying time for any company. While some companies see increased profitability and patronage during this time of year, other businesses struggle with marketing, consumer interest and increasing labor costs. However, many of these issues can be eliminated by adapting your ecommerce platform to the mobile-centric nature of today’s online shoppers.
Start …
7 Must Follow Holiday Marketing Tips
Tis the season for Starbucks red cups, Coca Cola polar bears, the majestic Clydesdales, and more. The holidays are a marketer’s dream come true. If you play your cards right, Q4 can be incredibly profitable for you and your business.
1. Don’t make assumptions.Don’t just assume that your customers delight upon hearing Christmas greetings. …
11 Differences Between Branding and Marketing You Need to Understand
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow …
13 Ways to Researching Your Competing Brands
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program …
Your Email Appearance is Your First Impression
Your email appearance is truly your first impression, and your first impression always counts. Remember, every email address is a person with a circle of influence they could refer you to or deter you from. Failing in our digital communication ca detrimental to your small business as a whole and to your personal brand which …
Elevate Your Nonprofit by Learning From These 5 Technologies
Nobody — especially the private sector and government sector — knows how to do more with nothing as well as a nonprofit organization. Stakeholders understandably want costs to be kept in check, yet enacting change in whatever field you’re dedicated to can be a long and expensive process. Resources can still be hard to come …
10 Factors That Determine a Great Hire’s Personal Brand
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow …
9 Signs Your Brand’s Communication Is Suffocating Its Audience
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and …
8 Ways the Best Places to Work Are Nailing Culture
What sets your company apart from others in the same field? You probably have something up your sleeve about how you provide the best service or amazing contracts for your clients, but what makes you different for your employees? Your sole focus shouldn’t be on attracting new customers, after all. Making sure you’re set up …
5 Ways to Convey Quality to Your Customers
With so much competition for the same set of customers, savvy business people have to figure out how to cut through the noise to get customers’ attention.
Customers today are able to do a quick search on products and services to access consumer reports, ratings and opinions. In fact, seventy-five percent of B2B customers rely …