Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

brand matchupMarketing & Personal Branding

13 Ways to Researching Your Competing Brands

What is one tip for doing research into brands that may be similar to yours and therefore potential competitors?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program …

team branding
brand matchupBrand MysteryMarketing & Personal Branding

10 Factors That Determine a Great Hire’s Personal Brand

What do you look for when evaluating potential employees’ personal brands?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow …

Social Media Network SEO
Marketing & Personal Branding

9 Signs Your Brand’s Communication Is Suffocating Its Audience

What’s one sign you are over-communicating when it comes to your brand?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and …

Post Its Adults Brainstorming
Career DevelopmentmanagementMarketing & Personal BrandingMedia Branding

10 Ways to See Your Brand With Fresh Eyes

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Let Someone Else Do the Looking 

“It’s really difficult …

better salesperson
Career DevelopmentmanagementMedia Branding

10 Habits to Stay Cognizant of Your Brand’s Competition

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Sign Up for Their Newsletters

“I sign up for …

MotivatedEmployees
Career ResourcesCommunication & NetworkingEmployer BrandingRecruitment & Job Search

Is Recruiting Your Competitors’ Sales Employees Profitable?

With relative frequency, our recruiters come across organizations that believe it to be an advantageous strategy to recruit from their competition. This is understandable. On the surface, the strategy appears to carry merit. Employers assume that those who have experience in a field will need less ramp-up time, less handholding from management and will have …