Holidays and Your Personal Brand: The Gift of You
The season for holiday parties has only just begun. From now until the beginning of January, invitations for galas and soirees across town will be doled out, inviting everyone to celebrate a break from work with alcohol and delicious hors d’oeuvres. While it might be tempting to arrive to each with a stack of business …
3 Ways to Promote Yourself without being Annoying
Entrepreneurs are their own best marketing experts. They know their businesses, products and services inside and out, and operate as brand evangelists when they are on and off the job. The passion entrepreneurs have for what they bring to the market is often energetic and endless. This can be both positive and negative when it …
Tips for Telling Your Company’s Story
In a consumer world full of websites and apps that direct customers to the cheapest gas, best deals and lower-priced everything, it can be increasingly difficult to earn customer loyalty. Sometimes your business can’t or won’t compete on price for products and services, so you must gain customer attention through other means.
Making that human …
Why is ISO Certification Important for Companies?
An internationally recognized certification, the ISO 9001 certification ensures quality of products and services of a company. Being ISO-9001 certified has lots of benefits to corporations. Some of these benefits include but not limited to;
Increased Credibility and Recognition: The International Organization for Standardization issues the ISO 9001 certification, which is accepted around the world.…6 Ways To Stay Top of Mind After An Event
You went to a networking event, chatted with new contacts, and collected cards. Now what? There are multitudes of things you can do to make a personal and lasting impression past the first interaction. Now that you’ve done your due diligence in attending a networking event and connecting with peers, it’s time to begin the …
Are You the Office Trick or Treat?
Organizational leadership guru Adam Grant recently commented on what spoils a workplace culture. It’s surprisingly simple. It takes just one person to obliterate a collaborative, supportive and positive environment. It doesn’t have to be a person at the top. One mean-spirited, conniving, credit-hogging, work-shirking colleague will ruin your day, your week, or however long you …
How to Brand Your Company as Employee-Friendly
The first real job I ever had was in college, marketing websites for a ticket broker. The owners of the company were in their mid-20’s. We worked out of their house. I remember seeing the owner’s wife walk in every morning to say goodbye to him, in her business casual attire. A quick kiss on …
4 Key Principles to Hiring The Right Candidate
Hiring the wrong candidate gets costly. From costs incurred by drops in productivity, to reputation costs, hiring the wrong candidates can set your business back in deep and lasting ways.
Being in the staffing industry for 13 years now in the high volume clerical and light industrial sectors, I’ve seen my fair share of right …
Ignore and Build Your Brand
I’ve been editor of this blog for six years and across the years I’ve seen my fair share of naysayers saying “there’s no such thing as personal brands”. Funny, it’s those same people who say that who are often working hard building their online reputation, investing in promotions and content marketing to boost their “image” …
The Brand: Dolores Umbridge
One of the most detrimental things a company can hold on to is that being liked equates to being popular. In reality, wherever there is an adored brand, there is an equally detested name. For every Harry Potter, there is a Dolores Umbridge. These anti-heroes are not popular because they are nice to people, they …