Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Brand Identity & Self-DiscoveryCommunication & NetworkingInterviewMarketing & Personal BrandingMedia BrandingRelationship NetworkingSuccess Story

Graduating from Promoter to Music Executive with Milan Ackerman

This week I got the chance to sit down with Milan Ackerman, VP of 36Brickhouse. Their client roster includes Waka Flocka Flame, Southside, Azizi Gibson, Our Neon Dreams, and Ben G. Milan has been a driving force in expanding his clients music into new verticals outside of entertainment. During the course of the interview we …

Brand Yourself AsLifestyle & Habit BuildingPositioningRelationship NetworkingSound Branding

5 Mistakes That Could Easily Derail Your Career

DURING THE GREAT RECESSION, WHEN HUGE LAYOFFS AND FREQUENT DOWNSIZINGS WERE THE GENERAL ORDER OF THE DAY FOR MANY, MANY EMPLOYERS, literally millions of men and women were in constant, sometimes paralyzing fear that the next “heads” on “the chopping block” could quickly and easily end up being their own.

Thank goodness, now that hiring …

Communication & NetworkingCorporate BrandingEmployer BrandingRecruitment & Job Search

Recruiting Employees Who Win

In business, the companies that hire the best employees are the companies that win. This concept sounds simple, executing on it is an entirely different story. Despite more efficient job ad targeting and increased usage of social recruiting, hiring “difference makers” is – and always has been – a tall sales order.

It’s basic recruiting …

Brand Identity & Self-DiscoveryBrand Yourself AsCareer DevelopmentCommunication & NetworkingConfidence & AppearanceCorporate BrandingeBrandEmployer BrandingeventsInterviewLifestyle & Habit BuildingmanagementMarketing & Personal BrandingMedia BrandingNetworkingPositioningPublic RelationsRelationship NetworkingSuccess Story

David Grutman: Bartending in Aventura to the King of South Beach Nightlife

Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

Employer BrandingRecruitment & Job SearchReputation Management

Why Traditional Recruiting Methods Fail

The amount of time, effort and frustration companies go through to find reliable, intelligent recruiting assistance is astronomical.

Over the years, the majority of hiring companies bounce from one recruitment company to another, unable to gauge the real reason behind their inability to find effective staffing assistance.

Naturally, they wonder what the driver behind their …