Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Brand Yourself AsCommunication & NetworkingJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingPositioningRelationship NetworkingSkill Development

How to Craft Job Search Emails That Get Read

AS A PROFESSIONAL HEADHUNTER I GET LITERALLY HUNDREDS OF EMAILS EACH AND EVERY BUSINESS DAY FROM POTENTIAL CANDIDATES FOR POSITIONS I AM ATTEMPTING TO FILL for our recruiting firm’s hiring company clients. Here is a sad, depressing, discouraging fact about the overwhelming majority of these emails: Most are very poorly written and constructed, confused and …

Brand Yourself AsInterviewJob SearchLifestyle & Habit BuildingRelationship NetworkingSound Branding

How to Field a Hiring Pro’s First Phone Call

IF YOU HAVE BEEN CONDUCTING A SYSTEMATIC, WELL-THOUGHT-OUT, WELL-EXECUTED NEW JOB SEARCH, and if you have clearly positioned yourself as being among TOP candidates, in today’s burgeoning job market, sooner rather than later, you should expect to receive an initial contact from a hiring professional, i.e., a hiring manager, headhunter or in-house corporate recruiter. Nearly …

Brand Identity & Self-DiscoveryCommunication & NetworkingInterviewMarketing & Personal BrandingMedia BrandingRelationship NetworkingSuccess Story

Graduating from Promoter to Music Executive with Milan Ackerman

This week I got the chance to sit down with Milan Ackerman, VP of 36Brickhouse. Their client roster includes Waka Flocka Flame, Southside, Azizi Gibson, Our Neon Dreams, and Ben G. Milan has been a driving force in expanding his clients music into new verticals outside of entertainment. During the course of the interview we …

Brand Yourself AsLifestyle & Habit BuildingPositioningRelationship NetworkingSound Branding

5 Mistakes That Could Easily Derail Your Career

DURING THE GREAT RECESSION, WHEN HUGE LAYOFFS AND FREQUENT DOWNSIZINGS WERE THE GENERAL ORDER OF THE DAY FOR MANY, MANY EMPLOYERS, literally millions of men and women were in constant, sometimes paralyzing fear that the next “heads” on “the chopping block” could quickly and easily end up being their own.

Thank goodness, now that hiring …

Communication & NetworkingCorporate BrandingEmployer BrandingRecruitment & Job Search

Recruiting Employees Who Win

In business, the companies that hire the best employees are the companies that win. This concept sounds simple, executing on it is an entirely different story. Despite more efficient job ad targeting and increased usage of social recruiting, hiring “difference makers” is – and always has been – a tall sales order.

It’s basic recruiting …