Stand Out on Social Media – Visual Marketing Strategies

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social media

shutterstock_229429942How your personal brand’s image is seen by others is important to your growth and sales. A mix of appealing images and video will not only increase engagement in your social media marketing, but will also establish credibility as your community shares your content.

The need for a brand to present unique and valuable visual images is important in today’s mobile-driven world. What works best are eye-catching components such as video, infographics, and images which project your message, and tell a story.

How to Boost Your Visual Marketing Strategy

Your brand’s audience is looking for images that speak to their emotions, needs, and desires, which ultimately attract more leads who can be converted into sales. There are several types of visual content methods that can help you stand out:

  • A clear identity – People want to know right away what your brand is all about, and how you can help them. With clear messages tailored to your target market you won’t leave them guessing or moving on to the competition. Original, fresh content can go a long way in encouraging comments and shares or retweets on social media.
  • Short video messages – Lately video has become the main source of activity online, and brands who can provide a quick demonstration, tips, or an interesting story are getting the most reactions. Posting on a regular basis to social networks like YouTube, Instagram, and Facebook will bring more interest and visibility.
  • Share your community’s content – A popular trend that has emerged puts customers in the image sharing control room as they are able to submit their photos to brands featuring their favorite products, food, feedback, and more. This is a fun way to engage your community and showcase what your company has to offer with trusted feedback from actual buyers.
  • Cross promote and schedule posts and tweets – Take full advantage of the platforms your audience is engaging on the most. This could include Facebook, Twitter, Google Plus, Pinterest, Instagram, ect. Share your images in a way that matches each network, and schedule content ahead of time with the use of software like Hootsuite, Buffer, Sprout Social, ect.

A picture or video can go a long way in conveying your brand’s message. It’s important to be consistent as well as allowing room for having fun with what you are creating as your audience will pick up on this as well. Don’t be afraid in using a bit of humor in some of your images or video, and remember to create something unique and not from stock images.

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Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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