How to Brand Yourself through Mobile without an App

  • 1 min read

Building a personal brand online is a multi-channel effort. It is not enough to just have a website, or just be on Facebook, or just have a LinkedIn account. If you really want to expand awareness about you and your personal brand, you need to be in a lot of places all at once. Increasingly, that means having a mobile presence. As an individual, you may not have a need for a specific app that people can download (though there are cases where this makes sense), but you still want to be available on people’s smart devices when they are away from their computers.

So what’s the best strategy for having a mobile-friendly personal brand without an app?

Take a look at a few options:

  • Mobile optimized websites. If you use an automated website builder, chances are mobile optimization comes with the package. Most independent designers will also give you this option. It’s important to double check that you have this ability, though. You don’t want consumers to get frustrated by the wonky fonts or tiny places for clicking. As with any marketing strategy, the key is to communicate effectively with your prospects. You want to keep people on your page – not drive them away to your competitors.
  • Video content. Globally, digital video views through mobile devices more than doubled from 2014 to 2015 – from 15 percent to 35 percent. Site like Facebook are driving the higher demand for video watching, and making this a very natural way for consumers to learn more about you and your brand. It’s vital to make videos a part of your website, as well as your social media strategies. If you don’t have a lot of time to post your own original content, post videos from others to build your engagement. Then when you do post a video that is all about you or your brand, there is a higher chance that your audience will see it.
  • Text messaging campaigns. Connecting with consumers through text messaging can be done even if there are no smartphones involved, which expands your audience. Use your website and social media accounts to promote incentives for signing up for text campaigns. You have to find the right balance when it comes to texting, though, and be sure not to inundate consumers. Use this for special announcements or as an occasional reminder of what you offer.

In order to build up your personal brand through mobile avenues, you do not need to build an app. Take a look at the online branding you already have in place through a mobile filter. How can you use what you already have in a way that engages mobile audiences?

Think of your personal brand in a mobile-centric way and your following will grow.

Picture of Chamber of Commerce

Chamber of Commerce

Megan Totka is the Chief Editor for ChamberofCommerce.com which is the largest business directory on the web. Megan also writes business news.

TRENDING AROUND THE WEB

Picture next week and notice which way it runs, left to right, or toward you, or away, because whichever answer you just got, there are people who grew up finding a completely different one every bit as obvious as yours

Picture next week and notice which way it runs, left to right, or toward you, or away, because whichever answer you just got, there are people who grew up finding a completely different one every bit as obvious as yours

The Vessel
There are things about a life that are worth keeping to yourself even with people you trust completely, not because there is anything shameful in them, but because privacy is one of the few forms of ownership nobody can take from you once you have given it away.

There are things about a life that are worth keeping to yourself even with people you trust completely, not because there is anything shameful in them, but because privacy is one of the few forms of ownership nobody can take from you once you have given it away.

Global English Editing
On Earth Day 2021 Dow and Shiny Meadow laid China’s first recycled-plastic asphalt road at ECUST in Shanghai; its 300 metres hold over 200 kg of plastic from 6,000-plus milk bottles and other wastes

On Earth Day 2021 Dow and Shiny Meadow laid China’s first recycled-plastic asphalt road at ECUST in Shanghai; its 300 metres hold over 200 kg of plastic from 6,000-plus milk bottles and other wastes

The Vessel
After a poor night of sleep, people tended to report more conflict with their partner the next day, and in the lab it was not only the tired one who misread the other

After a poor night of sleep, people tended to report more conflict with their partner the next day, and in the lab it was not only the tired one who misread the other

The Vessel
Researchers on self-regulated learning have found that effective learners do for themselves much of the checking a teacher might otherwise supply — setting goals, monitoring what’s working, and changing strategy when it isn’t — and that habit can make them better at adapting when they run into a problem they haven’t seen before.

Researchers on self-regulated learning have found that effective learners do for themselves much of the checking a teacher might otherwise supply — setting goals, monitoring what’s working, and changing strategy when it isn’t — and that habit can make them better at adapting when they run into a problem they haven’t seen before.

Global English Editing
Saying “thank you” on reflex and actually feeling grateful aren’t the same event, and decades of gratitude research suggest that the benefits come less from simply saying the words than from genuinely noticing and appreciating something good, which means the automatic version and the deliberate version may be doing two different jobs.

Saying “thank you” on reflex and actually feeling grateful aren’t the same event, and decades of gratitude research suggest that the benefits come less from simply saying the words than from genuinely noticing and appreciating something good, which means the automatic version and the deliberate version may be doing two different jobs.

Global English Editing
Load more
CATEGORIES
Explore