Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

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“Priceless” Leadership: An Interview with Kevin Allen

Recently, I had the chance to connect with Kevin Allen, the pitchman behind MasterCard’s now iconic “Priceless” campaign and author of the Wall Street Journal best-seller, The Hidden Agenda. In Allen’s newest book, The Case of the Missing Cutlery, he discusses his journey to becoming a leader. Specifically, he recalls his time as a young …

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Corporate Idealist: An Interview with Christine Bader

Recently, I sat down with Christine Bader, author of the new book, The Evolution of a Corporate Idealist: When Girl Meets Oil. “Corporate Idealists” are an invisible army of people located inside the world’s biggest and most well-known organizations that push for safer and more culpable practices. As a corporate idealist at BP for nearly …

Career DevelopmentCareer ResourcesCommunication & NetworkingInterviewLifestyle & Habit BuildingMedia BrandingRelationship NetworkingSkill Development

Building an Artistic Career: An Interview with Tim Livingston

I recently sat down with Tim Livingston, an LA native who just produced his first theater production in New York City’s Off-Broadway Kraine Theater. The 100 seat theater enjoyed a successful sold out three night run that grabbed the attention of industry personalities from talent agencies, to casting companies. “The Protaganist” follows the life of …

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Ditch the Pitch: An Interview with Steve Yastrow

Recently, I had the privilege to connect with Steve Yastrow, a former marketing executive and the founder of Yastrow & Company, a consulting organization that helps businesses improve results through breakthrough marketing, customer relationship, and sales ideas. Steve’s new book, Ditch the Pitch: The Art of Improvised Persuasion, makes the case against a standard sales …

Career DevelopmentCareer ResourcesCommunication & NetworkingInterviewLifestyle & Habit BuildingMedia BrandingSkill Development

Side-Hustling: Chantel Waterbury, CEO of Chloe + Isabel

I recently had a chance to catch up with Chantel Waterbury, founder and CEO of Chloe + Isabel, an exciting jewelry company that employs merchandisers to build their brand. It is very popular with Millennials, and each merchandiser is essentially an entrepreneur “side-hustling” to bring in extra income, which makes Chantel an excellent addition to …

Brand Identity & Self-DiscoveryCareer ResourcesCommunication & NetworkingLifestyle & Habit BuildingMedia BrandingNetworkingSkill DevelopmentWorkplace Success

How to Improve Your Career in Your Free Time

How do you get ahead in the workplace?

Some people over-deliver on projects they are assigned, hoping to be recognized with increased pay or a promotion. Others look for inefficiencies in the company that can serve as new leadership opportunities. Still, some employees favor becoming a voice of the brand, writing external-facing articles and speaking …

Book ReviewsCareer ResourcesCommunication & NetworkingInterviewLifestyle & Habit BuildingMedia BrandingRelationship NetworkingSkill Development

Fit at Last: An Interview with Ken Blanchard

Recently, I had the opportunity to speak with Ken Blanchard, one of the most influential business leadership experts and author of the iconic One Minute Manager. His newest book, Fit at Last, demonstrates how his leadership techniques can be applied to achieving success and strengthening commitment by chronicling his journey to better health. We discussed …

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Economy of You: An Interview with Kimberly Palmer

Recently, I spoke with Kimberly Palmer, senior money editor and Alpha Consumer blogger at U.S. News & World Report. Kimberly is also a successful “side-hustler,” building an Etsy shop of money planners to help create some financial freedom. She also is releasing a new book, entitled The Economy of You: Discover Your Inner Entrepreneur and …

Career DevelopmentCareer ResourcesCommunication & NetworkingCorporate BrandingInterviewLifestyle & Habit BuildingMedia BrandingRelationship NetworkingSuccess Story

POWER of Branding: An Interview with J.D. Power

Recently, I had the opportunity to speak with James David “Dave” Power III, the visionary entrepreneur whose company, J.D. Power & Associates, has become a household name since it’s inception in 1968. Dave shares many of his successes and failures in the new book, POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, …

Career DevelopmentCommunication & NetworkingCorporate BrandingInterviewMedia BrandingRelationship NetworkingSuccess Story

Taking Action: An Interview with LVLXIII CEO Antonio Brown

Recently, I had the opportunity to connect with Antonio Brown, one of the hottest young fashion designers in the market. He is the founder and CEO of the premium men’s fashion brand, LVL XIII (pronounced ‘Level 13’), that recently launched a line of high-end sneakers that is getting a lot of attention. Celebrities such as …