Economy of You: An Interview with Kimberly Palmer
Recently, I spoke with Kimberly Palmer, senior money editor and Alpha Consumer blogger at U.S. News & World Report. Kimberly is also a successful “side-hustler,” building an Etsy shop of money planners to help create some financial freedom. She also is releasing a new book, entitled The Economy of You: Discover Your Inner Entrepreneur and …
POWER of Branding: An Interview with J.D. Power
Recently, I had the opportunity to speak with James David “Dave” Power III, the visionary entrepreneur whose company, J.D. Power & Associates, has become a household name since it’s inception in 1968. Dave shares many of his successes and failures in the new book, POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, …
Taking Action: An Interview with LVLXIII CEO Antonio Brown
Recently, I had the opportunity to connect with Antonio Brown, one of the hottest young fashion designers in the market. He is the founder and CEO of the premium men’s fashion brand, LVL XIII (pronounced ‘Level 13’), that recently launched a line of high-end sneakers that is getting a lot of attention. Celebrities such as …
Rodeo Girl: An Interview with Darcy LaPier
Last week, I sat down in New York City with model-turned-rodeo queen Darcy LaPier, star of the new hit A&E reality series “Rodeo Girls.” Darcy has had an incredible career as a model, businesswoman, and now professional barrel racer. She has also been subjected to the wrath of tabloids as a result of a few …
How to Win Friends in Corporate America
Corporate America, especially in a down economy is a very difficult place to get ahead. In some corporate cultures, people are out to get each other as much as they are out to win business from prospective clients.
Politically speaking, you have to be highly savvy to get ahead. By savvy, I am referring to …
Why Visual Content Is Important For Personal Branding
How your brand image is ‘seen’ or projected visually is important to your audience and the bottom line. A variety of appealing images and videos will not only increase engagement in your marketing, but will also create a greater awareness of your brand.
Visual content marketing is a way for your brand to present unique …
7 Content Ideas for Personal Branding Success
Save time creating the content you need for personal branding success using the following 7 content themes, or timeless content categories.
The best way to build your personal brand is to consistently provide helpful, relevant content to others in your field. This approach attracts search engine traffic as well as both the experts and newcomers …
Klout as a Personal Brand Builder
When it comes to personal branding with social media what might come to mind are things like keeping your Facebook and Twitter accounts professional should your prospective employer Google you; or, deciding on your visual branding. But did you know that Klout can also help you build a brand?
Wikipedia defines Klout as: “…a website …
4 Clichés To Remove From Your Personal Brand
Are you a self-proclaimed social media guru? Do you consider yourself a people person? If so, you’re about to learn some important lessons about personal brand management.
You’ve probably been told to avoid clichés as much as possible throughout your job, writing, and social media, right? Although most people can relate to the majority of …
Make Likes Matter to Your Word of Mouth
Research has shown that close to 70 percent of adults with access to the Internet log in to Facebook daily. Such numbers present a good opportunity for personal brands to reach to their target audiences faster. Consider who you want to reach who would be a great referral source, connection, provider of up-to-date information in …