Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Brand Identity & Self-DiscoveryCareer ResourcesCommunication & NetworkingLifestyle & Habit BuildingMedia BrandingNetworkingSkill DevelopmentWorkplace Success

How to Improve Your Career in Your Free Time

How do you get ahead in the workplace?

Some people over-deliver on projects they are assigned, hoping to be recognized with increased pay or a promotion. Others look for inefficiencies in the company that can serve as new leadership opportunities. Still, some employees favor becoming a voice of the brand, writing external-facing articles and speaking …

Book ReviewsCareer ResourcesCommunication & NetworkingInterviewLifestyle & Habit BuildingMedia BrandingRelationship NetworkingSkill Development

Fit at Last: An Interview with Ken Blanchard

Recently, I had the opportunity to speak with Ken Blanchard, one of the most influential business leadership experts and author of the iconic One Minute Manager. His newest book, Fit at Last, demonstrates how his leadership techniques can be applied to achieving success and strengthening commitment by chronicling his journey to better health. We discussed …

authors cornerBook ReviewsCareer DevelopmentCareer ResourcesCommunication & NetworkingInterviewLifestyle & Habit BuildingMedia BrandingSkill Development

Economy of You: An Interview with Kimberly Palmer

Recently, I spoke with Kimberly Palmer, senior money editor and Alpha Consumer blogger at U.S. News & World Report. Kimberly is also a successful “side-hustler,” building an Etsy shop of money planners to help create some financial freedom. She also is releasing a new book, entitled The Economy of You: Discover Your Inner Entrepreneur and …

Career DevelopmentCareer ResourcesCommunication & NetworkingCorporate BrandingInterviewLifestyle & Habit BuildingMedia BrandingRelationship NetworkingSuccess Story

POWER of Branding: An Interview with J.D. Power

Recently, I had the opportunity to speak with James David “Dave” Power III, the visionary entrepreneur whose company, J.D. Power & Associates, has become a household name since it’s inception in 1968. Dave shares many of his successes and failures in the new book, POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, …

Career DevelopmentCommunication & NetworkingCorporate BrandingInterviewMedia BrandingRelationship NetworkingSuccess Story

Taking Action: An Interview with LVLXIII CEO Antonio Brown

Recently, I had the opportunity to connect with Antonio Brown, one of the hottest young fashion designers in the market. He is the founder and CEO of the premium men’s fashion brand, LVL XIII (pronounced ‘Level 13’), that recently launched a line of high-end sneakers that is getting a lot of attention. Celebrities such as …

Marketing & Personal BrandingRelationship NetworkingSocial Media

Why Visual Content Is Important For Personal Branding

How your brand image is ‘seen’ or projected visually is important to your audience and the bottom line. A variety of appealing images and videos will not only increase engagement in your marketing, but will also create a greater awareness of your brand.

Visual content marketing is a way for your brand to present unique …

Communication & NetworkingMarketing & Personal BrandingRelationship Networking

7 Content Ideas for Personal Branding Success

Save time creating the content you need for personal branding success using the following 7 content themes, or timeless content categories.

The best way to build your personal brand is to consistently provide helpful, relevant content to others in your field. This approach attracts search engine traffic as well as both the experts and newcomers …