The Power and Importance of Language in Branding
“Build a better mousetrap and the world will beat a path to your door,” is an inaccurate phrase attributed accurately to Ralph Waldo Emerson, regarding the power of innovation.
I thought of this recently after my breakout session seminar at an industry professional development conference and I realized that the phrase is only partially true.…
Basic Articles Mean Mediocre Articles
Rescue me from beginners’ secrets!
Everywhere I turn, I’m inundated by yet another article about “social media secrets” or “blogging secrets” that don’t contain any actual secrets. They’re such beginning-level articles that, if they had any secrets, have the worst-kept secrets anyone has ever known.
“Psst, hey buddy. Edison invented the light bulb. Don’t tell …
Mindfulness and Personal Branding Success
If I asked you, “Are you actively building your personal brand?” you’d probably immediately respond with an enthusiastic “Yes, of course!”
However, what would happen if I asked you, “What have you done today to build your personal brand?”
You might pause before answering. After a moment, you might respond that you’re going to “do …
Brand Check-Up: 4 Questions to Ask Your Market
Creating a brand focuses your message so that your consumers know your mission and values. But a brand isn’t static. Instead, it’s a dynamic, living, breathing asset that should transform as you and your market changes. Trends come and go. Customer needs change. The skills and services you offer expand or contract. Through all these …
Content Marketing and Personal Branding Success
Content marketing–telling stories and sharing helpful, relevant information–plays a key role in building your personal brand.
Although branding is usually discussed in terms of behavior, the quality of the content you prepare for building your personal brand, or the building your employer’s corporate brand, is equally important.
“As many speakers at Content Marketing World 2013 …
Branding by Association – Part II
In the world of personal branding, there are influences on your brand that you may not realize. In a post from a few weeks ago, Branding By Association, I referenced how your associates can influence how others consider you. Associating yourself with certain groups will affect how you are perceived – both positively and negatively. …
Personal Branding for New Real Estate Agents (Guest Post)
Today’s guest post is by Sabrina Clark, Director of Marketing and Corporate Communications with BrandYourself.
New Real Estate Agents: How Your Personal Brand Can Help You Get AheadWhether you’re a new hire at a firm or new to real estate in general, it can be difficult to get the ball rolling in growing a …
Find and Establish a Relationship With Your Social Influencers
A business cannot thrive without customers and customers cannot come to your business unless they know about it.
Without connections, you lack the social network to establish your net worth and social proof. [tweet this]
This is where marketing comes in, and word of mouth is one of the best ways to market a business …
Building Your Personal Brand When Things Go Wrong
Corporate and personal brand building is easy on sunny days when everything is proceeding on schedule.
This is true, whether you’re an employee, a self-employed professional, or a huge corporation–like one of the largest airlines in the world.
The real test of a brand’s commitment to brand building customer service is when everything goes wrong…like …
The Optimistic vs Pessimistic Job Applicant
There are two ways to look at life, one’s job search and the inevitable interviewing rejection each job seeker incurs. The first is to imagine the worst and be prone to depression when we encounter each roadblock. The second is to look at interviewing rejection as a temporary setback and to leverage that disappointment into …