Eliminating “It’s Not My Job Attitudes” at Your Workplace
The more client work I do the more creative I have to get.
I find my clients’ continue to offer me unique opportunities to stretch my comfort zone as I try to stretch theirs’. It’s become a wonderful symbiotic relationship.
Last week I was confronted with a situation where a client was challenged with a …
Focus on Benefits and Buyer Motivation to Make Sales
One mistake made by many new business owners is focusing on the features of their products or services when advertising. Having great features is important to building a successful business, but advertising features is not the most effective way to market your product or service. Consumers don’t care much about your great features. What they …
Women Who Don’t Wait in Line: An Interview with Reshma Saujani
Recently, I spoke with Reshma Saujani, the founder of Girls Who Code, a national non-profit organization working to close the gender gap in technology. Reshma is also an attorney, and in 2010 became the first Indian American woman in the country to run for US Congress (for the state of New York). In her new …
The Power and Importance of Language in Branding
“Build a better mousetrap and the world will beat a path to your door,” is an inaccurate phrase attributed accurately to Ralph Waldo Emerson, regarding the power of innovation.
I thought of this recently after my breakout session seminar at an industry professional development conference and I realized that the phrase is only partially true.…
Basic Articles Mean Mediocre Articles
Rescue me from beginners’ secrets!
Everywhere I turn, I’m inundated by yet another article about “social media secrets” or “blogging secrets” that don’t contain any actual secrets. They’re such beginning-level articles that, if they had any secrets, have the worst-kept secrets anyone has ever known.
“Psst, hey buddy. Edison invented the light bulb. Don’t tell …
Mindfulness and Personal Branding Success
If I asked you, “Are you actively building your personal brand?” you’d probably immediately respond with an enthusiastic “Yes, of course!”
However, what would happen if I asked you, “What have you done today to build your personal brand?”
You might pause before answering. After a moment, you might respond that you’re going to “do …
Brand Check-Up: 4 Questions to Ask Your Market
Creating a brand focuses your message so that your consumers know your mission and values. But a brand isn’t static. Instead, it’s a dynamic, living, breathing asset that should transform as you and your market changes. Trends come and go. Customer needs change. The skills and services you offer expand or contract. Through all these …
Content Marketing and Personal Branding Success
Content marketing–telling stories and sharing helpful, relevant information–plays a key role in building your personal brand.
Although branding is usually discussed in terms of behavior, the quality of the content you prepare for building your personal brand, or the building your employer’s corporate brand, is equally important.
“As many speakers at Content Marketing World 2013 …
Branding by Association – Part II
In the world of personal branding, there are influences on your brand that you may not realize. In a post from a few weeks ago, Branding By Association, I referenced how your associates can influence how others consider you. Associating yourself with certain groups will affect how you are perceived – both positively and negatively. …
Personal Branding for New Real Estate Agents (Guest Post)
Today’s guest post is by Sabrina Clark, Director of Marketing and Corporate Communications with BrandYourself.
New Real Estate Agents: How Your Personal Brand Can Help You Get AheadWhether you’re a new hire at a firm or new to real estate in general, it can be difficult to get the ball rolling in growing a …