Spread Your Brand Message Offline
The Internet has revolutionized marketing. Now, in a matter of seconds, at very little cost, you can spread your brand message and engage with your market around the world. Online marketing is so affordable and effective that many small businesses, especially those focused online, ignore offline marketing opportunities. But you don’t need a WI-FI connection …
Experienced Plus Innovative Equals True Meeting of the Minds
Many are dismayed by hearing the news that older people in their mid-30’s are no longer desired in the workplace. For one, the definition of older citizen used to be those in their 60’s but somehow the number shrank. Secondly, why would an employer dismiss the valuable expertise including hard lessons previously learned?
It’s no …
3 Ways Pinterest Can Build Your Brand – Really!
There seems to be a hierarchy of social media when it comes to “serious” brand building. At the top of the pyramid for business credibility is LinkedIn, with its sleek, uncluttered, resume-style look. Twitter comes in next, by most accounts, for its ease of use when it comes to connecting to strangers that can help …
Branding Blah
Recently I read Speak More! produced by the National Speaker’s Association, and it had a chapter titled “Author-Speaker-Coach Snooze.” Upon reading this, I knew it was speaking to me. My business card essentially says, “author, speaker blah, blah, blah”. I’m not the only one. I see speakers, consultants and service business owners all the time …
Six Ways Sales Professionals Should Use Social Media
Most sales professionals I’ve encountered are using LinkedIn for business. However, few truly understand how to fully leverage sites like LinkedIn, Facebook, and Twitter. Social media is not only great for building relationships, but it is also wonderful for prospecting and attracting clients through a strong brand.
I just finished conducting a workshop for a …
Blogging Tips for Personal Branding Success
Blogging efficiency should play a key role in your personal branding success strategy.
The basis of a sound personal branding strategy lies in efficiency. From a branding perspective, efficiency is more important than occasional excellence.
“Occasional excellence is not enough; blogging and personal branding success require a process, or system, for delivering consistent performance”
To …
Does Your Marketing Tone Match Your Brand?
Tone is an important component of branding that can easily go awry. We think of branding as a way to define the uniqueness of a business, particularly in terms of attracting a target market. The brand is given a voice through tone. Elegant Eloquence Calligraphy and Curly Sue’s Curly Q Calligraphy offer the same services, …
Reading and Personal Branding Success
Although the connection between writing and personal branding success is obvious, the connection between reading and personal branding success is often less clear.
Nevertheless, reading plays an important role in your ability to write.
The more you read, and the more critically you read, the better you’ll able to write the articles, blog posts, books, …
Time Management Tips for Personal Branding Success
Time management plays a key role in your personal branding success.
Time management is even more important than your ability to write the books, blog posts, emails, memos, and proposals, and reports needed to inform, convince, and persuade others!
You can know how to write, but unless you can find the time to write, and …
Six Sales Tips for Sales Promotion
The title on your business card or LinkedIn profile may not have the word “sales” in it but everyone is a salesperson in his or her own way. After all, building a positive personal brand is all about marketing yourself in the right way. Successful salespeople have a winning mentality that includes traits admirable outside …