Branding Blah
Recently I read Speak More! produced by the National Speaker’s Association, and it had a chapter titled “Author-Speaker-Coach Snooze.” Upon reading this, I knew it was speaking to me. My business card essentially says, “author, speaker blah, blah, blah”. I’m not the only one. I see speakers, consultants and service business owners all the time …
Six Ways Sales Professionals Should Use Social Media
Most sales professionals I’ve encountered are using LinkedIn for business. However, few truly understand how to fully leverage sites like LinkedIn, Facebook, and Twitter. Social media is not only great for building relationships, but it is also wonderful for prospecting and attracting clients through a strong brand.
I just finished conducting a workshop for a …
Blogging Tips for Personal Branding Success
Blogging efficiency should play a key role in your personal branding success strategy.
The basis of a sound personal branding strategy lies in efficiency. From a branding perspective, efficiency is more important than occasional excellence.
“Occasional excellence is not enough; blogging and personal branding success require a process, or system, for delivering consistent performance”
To …
Does Your Marketing Tone Match Your Brand?
Tone is an important component of branding that can easily go awry. We think of branding as a way to define the uniqueness of a business, particularly in terms of attracting a target market. The brand is given a voice through tone. Elegant Eloquence Calligraphy and Curly Sue’s Curly Q Calligraphy offer the same services, …
Reading and Personal Branding Success
Although the connection between writing and personal branding success is obvious, the connection between reading and personal branding success is often less clear.
Nevertheless, reading plays an important role in your ability to write.
The more you read, and the more critically you read, the better you’ll able to write the articles, blog posts, books, …
Time Management Tips for Personal Branding Success
Time management plays a key role in your personal branding success.
Time management is even more important than your ability to write the books, blog posts, emails, memos, and proposals, and reports needed to inform, convince, and persuade others!
You can know how to write, but unless you can find the time to write, and …
Six Sales Tips for Sales Promotion
The title on your business card or LinkedIn profile may not have the word “sales” in it but everyone is a salesperson in his or her own way. After all, building a positive personal brand is all about marketing yourself in the right way. Successful salespeople have a winning mentality that includes traits admirable outside …
“Tell Me About Yourself” One More Time
All of my career coaching clients go through “Tell me about yourself” during our first 10 minutes together. Why is this so pivotal? It is for several reasons. The most important one is that the first impression is a lasting impression. In a job interview situation it is of utmost importance to make a good …
Business Fundamentals for Personal Branding Success
Personal brand building and career success require more than charisma, confidence and passion; you need to know the fundamentals of business and financial management.
Regardless whether you’re planning to continue working for others until you have saved enough to start your own business, or you want to start your own business as soon as possible, …
Three Tools to Leverage Your Client’s Brand
Competition is steep in today’s business world. People are constantly bombarded with advertisements, solicitations, and other marketing messages. It pays (literally) to know how to cut through the clutter to make an impact. One of the best ways to outshine the competition and differentiate your personal and/or professional brand is through directly leveraging your clients’ …