Evaluate Your Personal Brand Building Progress at Midyear
With July 4th behind us, this week is the perfect time to review your progress achieving your 2013 personal brand building goals and progress.
Evaluation plays an important role in any sound branding strategy; it provides an opportunity to monitor your progress and make changes where appropriate.
Here are some questions to ask yourself as …
Know Who You’re Writing To and For
With the rise of social media, businesses have the opportunity to tap into wider audiences than what was previously possible pre-social. In this regard, knowing your target audience has taken center stage and has become very significant in order to achieve a successful social word of mouth marketing campaign. The ability to connect with your …
The Impact of Social Media Automation on Your Brand
Keeping up and consistently updating social media accounts are imperative to building your personal brand but can also prove to be time-consuming. The onslaught of social media automation tools within the platforms themselves and from outside applications has made it easier to post fresh content around the clock. But can too much automation actually hurt …
10 Traits of Great Leadership Figures
When hiring companies come to our executive recruiters in order to find them a great sales or marketing employee, leadership is always a quality that our clients ask for. Though, for the job seeker, to best be able to give the hiring company what they want, they need to be able to define leadership.
Therefore, …
15 Second Resume Test
We often read about the importance of elevator or thirty-second pitches – how we need to know our personal brand well enough to coherently communicate this vision to someone with whom we find ourselves on an elevator. And while being able to verbalize your brand is critical, we also need to consider what our marketing …
How to Further Your Brand with Conference Calls
Branding With The “C” Word: Cohesion
An important thing to remember once you settle on a logo/marketing angle for your business is that your brand is YOURS and everything you touch should leave YOUR imprint. The reason branding is so important is because once you solidify your aesthetic and message, your brand will do the …
How Do You Identify Speaking Gigs That Boost Your Brand?
How do you identify events or speaking gigs that are good for your brand (vs. a waste of time/money)? What factors should you consider?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, …
Harnessing the Power of Personal Brands in Your Business
Small businesses don’t usually have huge amounts of capital to work with. They cannot afford to spend too much on advertising and the only way for them to succeed is to focus on providing great customer experiences. If a customer is happy with a certain product or service, then they are much likely to recommend …
Do Your Posts Fit the Channel?
Engaging your audience isn’t always as simple as creating a basic post that can be used in any situation. Because there are numerous social mediums available, we must always consider that there are several different audience desires that coincide with them.
Basically, social networks and audience channels have different formats and different audience bases, all …
Using Six Hats Thinking To Build Your Personal Brand
Edward de Bono’s Six Thinking Hats can help you strengthen your personal brand as a valued team member and potential leader, playing an important role during meetings.
Although originally published in 1985, Edward de Bono’s Six Thinking Hats continues to play an important role in creative thinking for leading businesses and governments around the world. …