“Tell Me About Yourself” One More Time
All of my career coaching clients go through “Tell me about yourself” during our first 10 minutes together. Why is this so pivotal? It is for several reasons. The most important one is that the first impression is a lasting impression. In a job interview situation it is of utmost importance to make a good …
Business Fundamentals for Personal Branding Success
Personal brand building and career success require more than charisma, confidence and passion; you need to know the fundamentals of business and financial management.
Regardless whether you’re planning to continue working for others until you have saved enough to start your own business, or you want to start your own business as soon as possible, …
Three Tools to Leverage Your Client’s Brand
Competition is steep in today’s business world. People are constantly bombarded with advertisements, solicitations, and other marketing messages. It pays (literally) to know how to cut through the clutter to make an impact. One of the best ways to outshine the competition and differentiate your personal and/or professional brand is through directly leveraging your clients’ …
Evaluate Your Personal Brand Building Progress at Midyear
With July 4th behind us, this week is the perfect time to review your progress achieving your 2013 personal brand building goals and progress.
Evaluation plays an important role in any sound branding strategy; it provides an opportunity to monitor your progress and make changes where appropriate.
Here are some questions to ask yourself as …
Know Who You’re Writing To and For
With the rise of social media, businesses have the opportunity to tap into wider audiences than what was previously possible pre-social. In this regard, knowing your target audience has taken center stage and has become very significant in order to achieve a successful social word of mouth marketing campaign. The ability to connect with your …
The Impact of Social Media Automation on Your Brand
Keeping up and consistently updating social media accounts are imperative to building your personal brand but can also prove to be time-consuming. The onslaught of social media automation tools within the platforms themselves and from outside applications has made it easier to post fresh content around the clock. But can too much automation actually hurt …
10 Traits of Great Leadership Figures
When hiring companies come to our executive recruiters in order to find them a great sales or marketing employee, leadership is always a quality that our clients ask for. Though, for the job seeker, to best be able to give the hiring company what they want, they need to be able to define leadership.
Therefore, …
15 Second Resume Test
We often read about the importance of elevator or thirty-second pitches – how we need to know our personal brand well enough to coherently communicate this vision to someone with whom we find ourselves on an elevator. And while being able to verbalize your brand is critical, we also need to consider what our marketing …
How to Further Your Brand with Conference Calls
Branding With The “C” Word: Cohesion
An important thing to remember once you settle on a logo/marketing angle for your business is that your brand is YOURS and everything you touch should leave YOUR imprint. The reason branding is so important is because once you solidify your aesthetic and message, your brand will do the …
How Do You Identify Speaking Gigs That Boost Your Brand?
How do you identify events or speaking gigs that are good for your brand (vs. a waste of time/money)? What factors should you consider?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, …