Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

InterviewMedia BrandingRelationship Networkingtv

Video Presentations: One Easy Way to Keep Them Watching

Audiences make snap judgments about anyone on camera. Viewers immediately assume someone is hostile if they look slightly angry. A confused look can come across as dopey. A blank face looks snooty or boring. That’s because video amplifies every facial expression—and often viewers don’t stick around to find out if their first impression was wrong. …

Communication & NetworkingMedia BrandingRelationship NetworkingSocial Media

Automation Doesn’t Mean Less Humanization

One of the biggest concerns about social networks is that they can quickly become time consuming. While they may be excellent places for networking, it takes time to generate and post new content regularly, especially if it eats into time that is allocated for other business related activities.

For this reason, automation elements have become …

Communication & NetworkingMedia BrandingRelationship Networking

5 Ways Improv Comedy Made Me a Better Marketer

In this article, you’ll learn…

–          The basics of improv comedy, and how they can be applied to marketing

–          How thinking like a comedian will inspire collaboration and creativity in your organization

By day, I am a Marketing Manager, and I truly enjoy what I do. After all, marketing has always been my passion, …

authors cornerCommunication & NetworkingRelationship NetworkingSound Branding

How to Audit Your Personal Brand Building

Here are 7 questions to ask yourself as you audit your personal brand building efforts this week.

As the first quarter of 2013 ends, and 2013’s second quarter begins, take a little time to audit your recent personal brand building activities.

Audits play a crucial role in personal brand building success.

They provide an opportunity …

Brand Yourself AsCorporate BrandingLifestyle & Habit BuildingRelationship Networking

Corporate Career Development – Is It Really About You?

If you’ve ever worked for a company, you’ve most likely had one of those career development talks with your manager. If your manager was any good, you were discussing your strengths, and how to grow in the areas of your passion. However, the career development within a company is, of course, focused on the company …