Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

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Practical Online Writing Tips for Personal Branding Success

[Sponsored Post: Viewbix helps SMBs, entrepreneurs and bloggers convert video viewers into customers. Viewbix makes ordinary videos instantly interactive with the integration of apps and sharing capabilities that engage viewers and present them with immediate calls-to-action for significantly increased reach and return on investment.]

The second edition of Ginny Redish’s Letting Go of the Words …

Career DevelopmentCorporate BrandingPublic RelationsReputation Management

10 Tips for Reacting (or Not!) to Bad Brand Publicity

Bad news travels fast. What ONE tip would you give an entrepreneur who just spotted some bad brand publicity?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship …

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Learning from Henry Ford | Productivity Tips for Personal Branding

 

Unlike most individuals interested in building their personal brands in today’s world, Henry Ford didn’t reinvent the wheel every time he produced a car.

Rather, Henry Ford created an efficient system, or process, for building and selling cars.

Once he perfected the system, he was able to refine and fine-tune the process until his …

Career DevelopmentCorporate BrandingMarketing & Personal BrandingRelationship Networking

The Key to Making Videos That Turn Into Clicks

The New York Times had a telling article on small businesses earlier this month.  The piece was called Small Players Seek an Alternative to the Expense of Pay-Per-Click and explained that, while Google Ad Sense was once a fantastic and affordable way of attracting web traffic, it’s become way too expensive.

It told the story …

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7 Content Curation Tips for Personal Branding Success

I’d like to share 7 simple content curation tips for personal branding success, based on a recently-introduced feature on one of my favorite blogs.

 

As I wrote Author’s Journey blog post a few weeks, content curation can be a powerful tool for personal brand building and corporate branding.

Content curation can save you time …

Career DevelopmentCorporate BrandingNetworkingProject Management

14 Ways to Personally Thank Customers and Boost Loyalty

What’s your favorite strategy for thanking your customers in a way that creates brand loyalty?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions …