7 Questions to Ask Before You Start to Write
Ask yourself the following questions before you start to write your next article, blog post, or book to build your personal brand.
The questions may appear to be simple, but always pausing to answer them can help you save time by focusing your attention on the key issues that determine the success of your writing …
The Personal Branding Weekly and Daily LinkedIn Importance
This week we were challenged to live our life more curiously; what happens when there’s a huge disconnect between words and actions and the importance of criticism without being a ‘door mat’.
In fact, if you missed any of them this week – they’re right here:
Are You A Catalyst? by Deborah…Personal Branding and Gaffes: Lessons from a Political Consultant
As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.
As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …
Promotional Gifts as Part of the Nurturing Campaign
Promotional products and business gifts are both time-tested ways of getting your name out there in front of the crowd. Nearly every major company spends time and resources on producing and distributing these items at tradeshows, product showcases, etc.
But, have you thought of the concept through? Is the “gimme” the end of your campaign …
Is Your Personal Brand Going to Make You Obsolete?
Caution: Is your personal brand going to drive your success throughout your working life, or–at some point–is your brand going to make you obsolete?
Today, thanks to Dan Schawbel’s pioneering efforts, a lot of attention is paid to building personal brands. An equal amount of attention is paid to addressing the issues involved in maintaining …
Personal Branding Accelerates Professional Advancement
Smart, strategic personal branding can accelerate professional advancement. There is no getting around it, ignoring its importance, or doing it half heartedly.
What a smart, strategic personal branding plan and blueprint can do is frame what you stand for and how to stand out, get noticed and become credible in your field or community. How …
Personal Branding Redemption
My job as an online reputation manager has brought me face to face with many high and low profile individuals living some of the most difficult, testing and trying times of their lives as they found themselves in the eye of the storm in reputation crises that threatened to derail their careers. When thousands of …
Personal Branding: The Seven Deadly Sins
Since the dawn of the new millennium, Personal Branding has been going from strength to strength and is currently being touted as one of the ‘make or break’ factors for career success. Need recent proof to substantiate this claim? How about the inclusion of this blog on the Forbes ‘Top 75 Websites for your Career‘ …
Create Your Personal Brand…then Be It!
I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice.
One thing I …
Avoid the “Curse of the Expert” While Brand Building
When building your personal brand, try to avoid the 7 undesirable traits often associated with experts.
I’ve been reading Nance Rosen’s recent articles, like How Does Your Personal Brand Sound? Her series does a wonderful job of describing behaviors that undermine, rather than build, personal brands.
As she’s pointed out, often simple attitudes or …