Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Brand Identity & Self-DiscoveryBrand Yourself AsLifestyle & Habit BuildingMedia BrandingRelationship Networking

Personal Branding Lessons from the Real Housewives

I admit it: I am addicted to the Real Housewives.

And not just the show with the New Jersey ladies from my home state. I watch just about every edition sans Miami, and I secretly hope there is hope for the Washington, D.C. show to return.

If you keep up on this “garbage,” as my …

Brand Yourself AsCorporate BrandingEmployer BrandingSocial Media

Does Facebook Subscribe Help or Hurt Your C-Level Branding?

Facebook Subscribe for startup C-level executives: good idea or bad idea? Why?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start …

Job SearchMarketing & Personal BrandingRelationship NetworkingSocial Media

The Personal Branding Weekly and Daily LinkedIn Importance

PERSONAL Branding Weekly

This week we were challenged to live our life more curiously; what happens when there’s a huge disconnect between words and actions and the importance of criticism without being a  ‘door mat’.

In fact, if you missed any of them this week – they’re right here:

Are You A Catalyst? by Deborah…
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Corporate BrandingMedia BrandingRelationship NetworkingReputation Management

Personal Branding and Gaffes: Lessons from a Political Consultant

As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.

As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …

guest postMarketing & Personal BrandingNetworking

Promotional Gifts as Part of the Nurturing Campaign

Promotional products and business gifts are both time-tested ways of getting your name out there in front of the crowd. Nearly every major company spends time and resources on producing and distributing these items at tradeshows, product showcases, etc.

But, have you thought of the concept through? Is the “gimme” the end of your campaign …

authors cornerBrand Yourself AsCommunication & NetworkingRelationship NetworkingSound Branding

Is Your Personal Brand Going to Make You Obsolete?

Caution: Is your personal brand going to drive your success throughout your working life, or–at some point–is your brand going to make you obsolete?

Today, thanks to Dan Schawbel’s pioneering efforts, a lot of attention is paid to building personal brands. An equal amount of attention is paid to addressing the issues involved in maintaining …

Communication & NetworkingMedia BrandingRelationship NetworkingSocial Media

Personal Branding Accelerates Professional Advancement

Smart, strategic personal branding can accelerate professional advancement. There is no getting around it, ignoring  its importance, or doing it half heartedly.

What a smart, strategic  personal branding plan and blueprint can do is frame what you stand for and how to stand out, get noticed and become credible in your field or community. How …