Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Communication & NetworkingmanagementMedia BrandingRelationship Networking

9 Lesser-Known Strategies for Building Your Brand’s Credibility

What’s your favorite little-known secret for building your brand’s recognizability… radio show? Writing a book? Leading a cause marketing campaign? Reality TV?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free …

Brand MysteryCareer DevelopmentMedia BrandingRelationship Networking

Keep Your Brand Name Intact When a Reporter Calls

What is your #1 tip for a nervous entrepreneur about to talk to a reporter for the first time?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program …

authors cornerCommunication & NetworkingMarketing & Personal BrandingRelationship Networking

Tips for Personal Brand Building Success with SlideShare

SlideShare offers numerous opportunities for enhanced personal and corporate brand building.

SlideShare offers an efficient way for authors, individuals, and self-employed professionals to build their personal brand in a search engine and social media-optimized environment.

Authors, job hunters, and self-employed professionals can post PowerPoint presentations online, where they can attract viewers, enhance your online presence, …

Corporate BrandingEmployer BrandingRelationship NetworkingReputation Management

Your Branding – Super Bowl or Super Bust?

This year’s Super Bowl was quite the event from the heart-racing game play to the 34-minute power outage. One thing that also stood out were the ads–or lake thereof.

Don’t get me wrong…I definitely think there were some winners. Anheuser-Busch’s Clydessdale ad was a sweet addition and Jeep hit it out of the park with …

Career DevelopmentCorporate BrandingRelationship Networking

8 Personal Branding Standouts Who Inspired Us in 2012

Who created a standout personal brand in the past year, and what made it so special and inspiring?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program …

Corporate BrandingMarketing & Personal BrandingMedia BrandingRelationship Networking

Every Brand is a Newsroom in 2013

Newsrooms are still losing jobs—Newsweek, the Cleveland Plain Dealer, The New York Times all recently announced plans to cut more positions. My advice to those people being offered a buyout? Take the money and get ready to be appreciated again. Because now is the best time for a journalist to lose his/her job.

Writing, interviewing, …