Harnessing the Power of Personal Brands in Your Business
Small businesses don’t usually have huge amounts of capital to work with. They cannot afford to spend too much on advertising and the only way for them to succeed is to focus on providing great customer experiences. If a customer is happy with a certain product or service, then they are much likely to recommend …
Do Your Posts Fit the Channel?
Engaging your audience isn’t always as simple as creating a basic post that can be used in any situation. Because there are numerous social mediums available, we must always consider that there are several different audience desires that coincide with them.
Basically, social networks and audience channels have different formats and different audience bases, all …
Using Six Hats Thinking To Build Your Personal Brand
Edward de Bono’s Six Thinking Hats can help you strengthen your personal brand as a valued team member and potential leader, playing an important role during meetings.
Although originally published in 1985, Edward de Bono’s Six Thinking Hats continues to play an important role in creative thinking for leading businesses and governments around the world. …
What Makes Employees Love Their CEO
CEOs are everywhere, but great ones are far and few between. Hitting sales goals and keeping costs inline are achievements that good CEOs must meet in order to keep stakeholders happy, but it takes more than that to get accolades from employees.
“It’s very hard to be a great CEO,” says Paul Winum, senior partner …
How NOT To Motivate Your Employees
When I worked in sales for the NBA’s Washington Wizards, there was a weekly staff meeting to discuss team news and department updates. While I always looked forward to the interactive element of these gatherings, there was one component of these discussions that used to drive me and many of my colleagues crazy.
Periodically, our …
Branding Yourself as a Visionary Employee
Every company in nearly every industry lives and dies by the leadership and visionary thinking within their organization. Firms that possess true leaders who execute on daily tasks while motivating other employees are the companies that consistently innovate and win in the end.
Visionary thinkers are unique and, due to their rarity, employers go above …
Arm Yourself With Facts Before Making a Decision
How many times have you made a serious decision based on your gut feeling? Or played a hunch? Or followed your inner spirit guide?
While making a decision based on your gut feeling may seem like a good idea, you need to make sure you have as much pertinent, factual, real-world based information before you …
Resume Tips for Projecting a Creative Personal Brand
Are you looking for a way to build a memorable personal brand with a resume that stands out from the others clamoring for attention?
If you want to brand yourself with personal brand attributes like creativity, confidence, and strong, independent thinking, take a good look at Jocelyn Wallace’s visual resume.
Jocelyn Wallace’s visual resume is …
3 Tips to Avoid Being a ‘Job Title Commodity’
Picture this. You are at a networking event. Business cards in hand. Ready to make new contacts. How do you introduce yourself? What is your conversation starter? Like most people it’s probably this: “My name is… I’m a… (fill in the blank with your job title!)
We often fall into the trap of identifying ourselves …
Build Your Personal Brand by Simplifying Your Message
Simplifying your message can pay big dividends when building your personal brand and communicating your ideas.
The simpler your message, the easier it will be for others to understand your brand and remember your ideas. This strengthens your brand and increases your impact and control over events.Short lists, for example, are far more effective …