Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

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Branding Yourself as a Visionary Employee

Every company in nearly every industry lives and dies by the leadership and visionary thinking within their organization. Firms that possess true leaders who execute on daily tasks while motivating other employees are the companies that consistently innovate and win in the end.

Visionary thinkers are unique and, due to their rarity, employers go above …

Lifestyle & Habit BuildingmanagementMarketing & Personal BrandingRelationship Networking

Arm Yourself With Facts Before Making a Decision

How many times have you made a serious decision based on your gut feeling? Or played a hunch? Or followed your inner spirit guide?

While making a decision based on your gut feeling may seem like a good idea, you need to make sure you have as much pertinent, factual, real-world based information before you …

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Resume Tips for Projecting a Creative Personal Brand

Are you looking for a way to build a memorable personal brand with a resume that stands out from the others clamoring for attention?

If you want to brand yourself with personal brand attributes like creativity, confidence, and strong, independent thinking, take a good look at Jocelyn Wallace’s visual resume. 

Jocelyn Wallace’s visual resume is …

Brand Yourself AsMarketing & Personal BrandingRelationship Networking

3 Tips to Avoid Being a ‘Job Title Commodity’

Picture this. You are at a networking event. Business cards in hand. Ready to make new contacts. How do you introduce yourself? What is your conversation starter? Like most people it’s probably this: “My name is… I’m a… (fill in the blank with your job title!)

We often fall into the trap of identifying ourselves …

authors cornerCommunication & NetworkingRelationship NetworkingSound Branding

Build Your Personal Brand by Simplifying Your Message

Simplifying your message can pay big dividends when building your personal brand and communicating your ideas.

The simpler your message, the easier it will be for others to understand your brand and remember your ideas. This strengthens your brand and increases your impact and control over events.

Short lists, for example, are far more effective …

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Video Presentations: One Easy Way to Keep Them Watching

Audiences make snap judgments about anyone on camera. Viewers immediately assume someone is hostile if they look slightly angry. A confused look can come across as dopey. A blank face looks snooty or boring. That’s because video amplifies every facial expression—and often viewers don’t stick around to find out if their first impression was wrong. …

Communication & NetworkingMedia BrandingRelationship NetworkingSocial Media

Automation Doesn’t Mean Less Humanization

One of the biggest concerns about social networks is that they can quickly become time consuming. While they may be excellent places for networking, it takes time to generate and post new content regularly, especially if it eats into time that is allocated for other business related activities.

For this reason, automation elements have become …