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    Video Presentations: One Easy Way to Keep Them Watching

    Audiences make snap judgments about anyone on camera. Viewers immediately assume someone is hostile if they look slightly angry. A confused look can come across as dopey. A blank face looks snooty or boring. That’s because video amplifies every facial expression—and often viewers don’t stick around to find out if their first impression was wrong. …

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    Posted in Interview, Media Branding, Personal Branding, tv

    Future of Work: 4 Steps to Take Right Now

    How can we use new digital tools to reframe the work-life debate rather than stress us out?

    Is the tech boom fueling a new discussion about gender equality?

    Do entrepreneurs have a duty to reinvent the employer/employee relationship for the 21st century?

    These are some of the big questions we sought to address at the …

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    Posted in Career Development, Futures, management, Personal Branding

    How to Give a TED Talk

    I recently coached three High School teachers to help them deliver “TED-like” talks at a conference on education. The event was held by a very high-profile non-profit organization. These three were no strangers to public speaking—they had years of experience giving speeches, teaching large classes, and appearing on TV. But they needed guidance on how …

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    Posted in Career Development, Education, Marketing, Personal Branding

    Parent Entrepreneurs: When the Personal Crowds Your Personal Brand

    This is the second in my series of mommy entrepreneur profiles. But I need to rename this series because of the feedback I got from said “mommies.” The phrase mommy entrepreneur didn’t sit well with them. My goal was to conjure up images of innovative female businesswomen carving out new ways of integrating work and …

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    Posted in Career Development, entrepreneurship, Me 2.0, Personal Branding

    3 Tips to Making Great Video at Conferences

    Why is an internet provider writing blog posts like “3 Ways To Make Your New Brand Bloom” or uploading videos called “3 Tips and 1 Must-Do From (Marketing Expert) Ann Handley”?

    With Cox Blue, Cox Communications wants to be a resource for marketing know-how, not just a company that will hook up your wifi. Ever …

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    Posted in Corporate Branding, Media Branding, Social Media, Success Strategies

    Author, Publisher, Entrepreneur: Kawasaki’s 3 Steps to Success

    I just interviewed Guy Kawasaki, the former Apple evangelist, social media master, and author of 12 books. We met up at the New Media Expo in Las Vegas and talked about how to grow your following and self promote without being icky. He, in particular, was very keen to talk about self-publishing—understandably because his second …

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    Posted in Career Development, entrepreneurship, Personal Branding, Social Media

    Every Brand is a Newsroom in 2013

    Newsrooms are still losing jobs—Newsweek, the Cleveland Plain Dealer, The New York Times all recently announced plans to cut more positions. My advice to those people being offered a buyout? Take the money and get ready to be appreciated again. Because now is the best time for a journalist to lose his/her job.

    Writing, interviewing, …

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    Posted in Corporate Branding, Marketing, Media Branding, Personal Branding

    Unexpected: What Happened 6 Months Since Publishing My Ebook

    6 months ago on June 12, 2012, I published my multimedia ebook Camera Ready: How to Present Your Best Self and Ideas On Air or Online. After having two kids and “leaning back” in my career (as Anne-Marie Slaughter and Facebook COO Sheryl Sandberg call it) by freelancing part-time for a couple of years, I …

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    Posted in authors corner, Career Development, Job Search, Personal Branding

    INFOGRAPHIC: 10 Tips for Telling Your Story with Video

    Check out this infographic for video ideas and tips on how to get your personal brand across well on camera.

    My team and I created this as an add-on to my ebook Camera Ready…but even if you don’t need video tips, you might want to consider designing an infographic to supplement and explain your services …

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    Posted in Marketing, Me 2.0, Personal Branding, Social Media

    Your Chance to Get On-Camera Training. Literally.

    Interactive video is the new frontier for getting yourself, your expertise, and your personal brand out there. So I’d like to invite you to be an early adopter and get your on-camera skills sharpened by joining me online: I’m holding a limited number of free on-camera workshops on the live video platform Spreecast.

    What will…
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    Posted in Career Development, Education, Personal Branding, workshop
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