Personal Branding: The Seven Deadly Sins
Since the dawn of the new millennium, Personal Branding has been going from strength to strength and is currently being touted as one of the ‘make or break’ factors for career success. Need recent proof to substantiate this claim? How about the inclusion of this blog on the Forbes ‘Top 75 Websites for your Career‘ …
Create Your Personal Brand…then Be It!
I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice.
One thing I …
Avoid the “Curse of the Expert” While Brand Building
When building your personal brand, try to avoid the 7 undesirable traits often associated with experts.
I’ve been reading Nance Rosen’s recent articles, like How Does Your Personal Brand Sound? Her series does a wonderful job of describing behaviors that undermine, rather than build, personal brands.
As she’s pointed out, often simple attitudes or …
Use Your Micro Brand for Extra Perks
Do you have a micro brand? Do you know what a micro brand is?
Your micro brand is that thing you do on the side, but are still known for. If your primary personal brand is what people understand you do and stand for, your micro brand is that sideline or hobby that you enjoy …
When They Just Aren’t That Into You
The toughest thing about creating a personal brand is just that—it’s personal.
So when someone doesn’t like you or how you present yourself, it hurts in a way that’s very different from representing a company or organization.
With video or TV appearances, it’s particularly tough because you are judged not just on what you say …
13 Offline Resources to Build Your Personal Brand
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), …
3 Reasons Why Your Personal Brand Strategy Requires Video
Remember when you first created a website? You needed to include a newsletter sign-up, then decided to add social elements like Facebook and Twitter…but later Pinterest and Google+ came along. It seems like there is always something NEW to explore.
So as the summer ends and you get back into work mode, it’s time to …
12 Ways to Create Interesting Company Content in a Boring Industry
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back …
7 Writing Tips for Personal Brand Building Success
The writing habits that got you this far in your career may not be enough for personal branding success!
As we progressed through high school and college, few of us have had either the opportunity, or the necessity, to develop strong, efficient writing habits.
Last minute was usually good enough to obtain passing grades–or better–on …
Hair Rules for TV and Online Video
August is truly the cruelest month for hair. So it seems appropriate that we tackle the silly and superficial, but oddly crucial, issue of on-camera hair.
We all know that your appearance on camera, whether it’s for TV or online video, is vital to making a good quick impression on your viewer and building your …