Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Marketing & Personal BrandingMe 2.0NetworkingRelationship Networking

When They Just Aren’t That Into You

The toughest thing about creating a personal brand is just that—it’s personal.

So when someone doesn’t like you or how you present yourself, it hurts in a way that’s very different from representing a company or organization.

With video or TV appearances, it’s particularly tough because you are judged not just on what you say …

Career DevelopmentEmployer BrandingNetworkingRelationship Networking

13 Offline Resources to Build Your Personal Brand

What’s a brilliant offline resource entrepreneurs can use to build their personal brands?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), …

Career DevelopmentLifestyle & Habit BuildingMarketing & Personal BrandingSocial Media

3 Reasons Why Your Personal Brand Strategy Requires Video

Remember when you first created a website? You needed to include a newsletter sign-up, then decided to add social elements like Facebook and Twitter…but later Pinterest and Google+ came along. It seems like there is always something NEW to explore.

So as the summer ends and you get back into work mode, it’s time to …

Corporate BrandingEmployer BrandingPublic RelationsSocial Media

12 Ways to Create Interesting Company Content in a Boring Industry

What are some tips for creating really interesting company blogs even in my dry, boring old industry?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back …

authors cornerCommunication & NetworkingRelationship NetworkingSound Branding

7 Writing Tips for Personal Brand Building Success

The writing habits that got you this far in your career may not be enough for personal branding success!

As we progressed through high school and college, few of us have had either the opportunity, or the necessity, to develop strong, efficient writing habits.

Last minute was usually good enough to obtain passing grades–or better–on …

authors cornerCommunication & NetworkingRelationship NetworkingSound Branding

7 Tips for Writing & Publishing Your First Ebook

Writing and publishing an ebook is proven success strategy for branding yourself as an expert in your field.

Ebooks offer a significantly faster branding strategy than previous publishing options.

Although success is never guaranteed, the 7 tips that follow, however, will increase the likelihood of your personal branding success during today’s period of rapid change.…

Communication & NetworkingEmployer BrandingJob SearchRelationship Networking

5 Tips for Filling Out Online Applications

One of the most burdensome components of the job search process is filling out applications.  Even on paper, many job seekers don’t take the task of filling out the application seriously. While this administrative task is a nuisance – what you may not realize is that this is often your very first test when applying …