Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Employer BrandingRelationship NetworkingSocial Media

13 Branding Experts to Follow on Twitter

Which personal/company brand experts should entrepreneurs follow on Twitter?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a book of 30+ …

Lifestyle & Habit BuildingRelationship NetworkingReputation ManagementSound Branding

The Zen Garden of Your Brand

Whether you are a millennial joining the ranks of those seeking their first job, a baby boomer reinventing yourself with a ‘second youth’ in sight or anything in between, personal branding can be instrumental in taking hold of your personal and professional development and achieving your goals without sacrificing your unique personality and style. And …

Brand Identity & Self-DiscoveryMedia BrandingNews & AnalysisRelationship Networking

Anderson Cooper Is Good For The Gay Brand

Why coming out still matters when there’s brand value to be had

“It’s strange that still today there is an aspect of selflessness to public figures coming out as gay.”

That was the first tweet I saw about Anderson Cooper coming out. Albeit relevant, it lead to a trail of thoughts about that exact subject. …

authors cornerCommunication & Networkingguest postRelationship NetworkingSound Branding

7 Marketing Tips for Personal Branding Success

It’s one thing to have a strong personal brand, it’s often another thing to have a profitable personal brand.

By themselves, engagement, story-telling, and cultivating a social media following is not enough; personal brands must be profitable if they are going to be sustainable.

I recently revisited Jim Horan’s  highly successful One-Page Business Plan site, …

Brand Yourself AsCorporate BrandingRelationship Networking

Personal Brand Voice to Business Brand Voice

The importance of personal branding today cannot be stressed. It’s how you differentiate yourself from other people with the same talents and skills. It’s how you let the world hear your unique voice. It’s practically essential to any professional who hopes to survive in the current job and business market.

There comes a time, however, …

Corporate BrandingJob SearchLifestyle & Habit BuildingRelationship Networking

Replicate Dave’s Personal Branding Success!

Have you wondered how you can translate your personal brand into a new job you love? Or how to leverage your personal brand for your organization? Or perhaps how to position yourself as an expert in your field?

Dave Culter has successfully accomplished all of these things after being laid off and deciding to start-over …

Career DevelopmentCorporate BrandingMe 2.0Relationship Networking

10 Ways to Combine Your Personal and Product Brand

How can solopreneurs combine a personal brand with their company brand or product?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), …

authors cornerCareer DevelopmentMarketing & Personal BrandingRelationship Networking

Kickstarter: How Seth Godin Succeeded and You Can Too

Just in case you haven’t heard, best-selling author Seth Godin met his funding goal on the crowdfunding site Kickstarter in a mere 3 hours.

Thousands of dollars are still pouring into his project and backers have until July 17 to get in on the rewards Seth is offering on Kickstarter, like advance copies of his …