The Secret to Building Your Brand on Twitter

  • 0 min read

As of earlier this year, Twitter has over 140 million active users and 340 million tweets are sent each day. But most small-business owners start using Twitter without any clear strategy of how to grow their company’s fan base on the platform. Even though Twitter is free, it can be a major time suck if it’s not used properly. And because the moves you make early in your business are critical to future growth, entrepreneurs can’t afford to waste any time.

The best way to build your Twitter following is through word-of-mouth marketing, which is triggered by retweets. Two major studies done over the years that have analyzed which tweets get shared and which fail to make the grade.

To read the rest of this post, visit my branding column on American Express OPEN Forum.

—–
Dan Schawbel is the founder of the Personal Branding Blog. Subscribe to his updates at Facebook.com/DanSchawbel.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

TRENDING AROUND THE WEB

Talk to Me’s $92 million looks less like A24’s filmmaking bet paying off and more like a pre-built audience showing up

Talk to Me’s $92 million looks less like A24’s filmmaking bet paying off and more like a pre-built audience showing up

The Blog Herald
A study on gesture found that moving your hands while you talk only lightens your mental load when the movement actually matches your words — waving them around at random doesn’t help

A study on gesture found that moving your hands while you talk only lightens your mental load when the movement actually matches your words — waving them around at random doesn’t help

Global English Editing
YouTube doubling its watch-hour bar to 8,000 hours puts 1 in 8 channels that already cleared the old one on the wrong side of the new line, and the cutoff isn’t about quality

YouTube doubling its watch-hour bar to 8,000 hours puts 1 in 8 channels that already cleared the old one on the wrong side of the new line, and the cutoff isn’t about quality

The Blog Herald
The people who light up a room without trying built these inner qualities quietly, over time — attractiveness had little to do with it

The people who light up a room without trying built these inner qualities quietly, over time — attractiveness had little to do with it

The Vessel
Ceramics return to the earth eventually, but the kilns, glazes, and plastic additives used in production shape how sustainable they really are

Ceramics return to the earth eventually, but the kilns, glazes, and plastic additives used in production shape how sustainable they really are

The Vessel
Psychology says people who carry physical grace into their 70s aren’t the ones who started the most disciplined routines — they’re often the ones who stayed curious long enough that their body kept following their attention somewhere interesting

Psychology says people who carry physical grace into their 70s aren’t the ones who started the most disciplined routines — they’re often the ones who stayed curious long enough that their body kept following their attention somewhere interesting

The Vessel
Load more
CATEGORIES
Explore