Personal Branding for Training Professionals
How do you promote yourself and share your knowledge and expertise without giving too much away? How do you make your potential clients understand how to do what you do, without giving them all the knowledge they need to do it without you.
You don’t. Share everything. Share it all.
For some people, this is …
Three Secrets To Promoting Your Next Conference Talk
Speaking at a conference can sometimes be a hit or miss affair. You agonize over your slides and practice your talk, only to find that out of the 300 attendees, 10 of them are in your session. Hardly seems worth the effort. But other times, you find that you get more than half the people …
Generation Yers: Is Your Offline Holding Up?
Our modern lives happen in two parallel universes: one physical and one virtual. Their relationship can be compared to that of body and mind: although physical health and mental health are closely related and they constantly interact with each other, they most definitely require a different set of skills, techniques, strategies and professionals to be …
What Do Your Words Say About Your Personal Brand?
Choose your words carefully: the words you use in articles, blog posts, and emails do more than just share information–they create a lasting impression of your personal brand.
The next time you’re tempted to dash off a blog post or email, slow down and reread your message.
Ask yourself: Are the words that I used …
Networking For Ever
Would you like to know one of the best yardsticks with which to measure the success of your personal brand? Here it is: the quantity and the quality of your contacts. Since the success of our personal brand and by extension of our career always relies on others – it will be others who will …
It All Began With A Picture
There are no shortcuts to building a credible, durable and goal-oriented personal brand that delivers tangible results for your career and your life. As experts and those who have achieved remarkable professional and personal benefits remind us with the full authority of experience, before embarking onto any practical steps to develop our brands we must …
Personal Branding For Two Sides Of Your Life
How do you do personal branding for two sides of your life? What if you have two jobs in two wholly separate worlds? And what if each of those jobs could negatively affect the other — like being a hit man and a politician.
I received an email from David — who is not a …
Bringing Your Personal Brand To Life In Your Work
Over the past handful of years, somehow I’ve become known as “the shoe girl” in my office. My last job, my new job… people have taken notice that I’m definitely into shoes. And I have the closet to back it up. As well as VIP status on Zappos. What can I say? I love me …
Storytelling Tips For Personal Brand Building Success
Although there are a lot of books and blog posts describing the importance of storytelling as a personal brand building tool, there are a few that share a practical system for creating your own stories.
The exception is Raf Stevens’ No Story, No Fans: Build Your Business Through Stories that Resonate.
No Story, No Fans …
Brand Mathematics: The Synergy Of The Future?
Plato is right once more. And so is Alfred North Whitehead when he claimed that all Western philosophy was nothing but footnotes to the towering figure of ancient Greek thought. If in Plato’s Academy (the original academy that gave its name to all the ‘academies’ that followed) a message written in giant letters at the …