3 Common Branding Mistakes of the Digital Age

  • 0 min read

Most professionals and business owners who use social media don’t have a grasp on branding. They didn’t go to school to learn it and it’s not their strength.

Branding is how you define yourself with the goal of being distinct from other people or companies. Your name, your picture and your content define who you are online and they make up your digital trail that people can follow if they’re interested in you. Since there are so many people online vying for attention and success, it’s become harder to build a unique and interesting brand.

It’s easy to make mistakes online because you get so wrapped up in connecting with new customers and technology, both of which are changing constantly. By taking a step back and analyzing your current strategy, you can be more effective, save time and stand out in the sea of Internet clutter. Here are the three most common branding mistakes I see companies commit:

To read the rest of this post, visit my branding column on American Express OPEN Forum.

Author:

Dan Schawbel is the founder of the Personal Branding Blog. Subscribe to his updates at Facebook.com/DanSchawbel.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

TRENDING AROUND THE WEB

What your vocabulary reveals about your habits of attention

What your vocabulary reveals about your habits of attention

Global English Editing
A neuroscience lab found that the switch from deciding to do something to simply doing it happens in a single moment, which is the moment most writers spend their lives trying to catch in other people

A neuroscience lab found that the switch from deciding to do something to simply doing it happens in a single moment, which is the moment most writers spend their lives trying to catch in other people

The Blog Herald
I spent years trying to become more self-aware. Nobody warned me that sometimes insight just gives your loneliness better vocabulary

I spent years trying to become more self-aware. Nobody warned me that sometimes insight just gives your loneliness better vocabulary

The Vessel
People raised by emotionally distant parents often become excellent at reading rooms and terrible at asking directly for love

People raised by emotionally distant parents often become excellent at reading rooms and terrible at asking directly for love

The Vessel
Parents who feel strangely sad when their children become independent aren’t always being clingy — sometimes they’re quietly mourning a version of family life that can’t come back

Parents who feel strangely sad when their children become independent aren’t always being clingy — sometimes they’re quietly mourning a version of family life that can’t come back

The Vessel
The words people choose under pressure — and what they signal to others

The words people choose under pressure — and what they signal to others

Global English Editing
Load more
CATEGORIES
Explore