3 Reasons Why Your Personal Brand Strategy Requires Video

  • 1 min read

Remember when you first created a website? You needed to include a newsletter sign-up, then decided to add social elements like Facebook and Twitter…but later Pinterest and Google+ came along. It seems like there is always something NEW to explore.

So as the summer ends and you get back into work mode, it’s time to take stock and consider: what can you do now to ramp up your business strategy and personal brand this fall?  Rather than chase the next big thing in social media, make something that has longevity and can be repurposed over and over again: high-quality video.

I recently spoke to members of the New York chapter of Ladies Who Launch, a group that helps women entrepreneurs get their businesses off the ground about why video needs to be part of their business strategy.

Video is the must-have ingredient for any project, whether it’s a new service, product, or your personal brand.

 

Here are 3 reasons* why:

1.  The video industry is growing FAST. According to ComScore, there were 184 million viewers of online video in July, breaking another record.

2. Video makes an IMPACT. One video production company, Treepodia, even offers a guarantee that you will see a 4x increases in sales when you start using video.

3. Web pages with video make it easier to FIND you. Brightcove says those webpages with video are 60% more likely to show up on the first page of Google.

There are many different ways you can use video, from posting a daily 15 second tip on Twitter to creating a YouTube series.  I decided to invest in making professional broadcast quality videos for my multimedia ebook so I could also use them on my blog, YouTube and Facebook pages, and in slide presentations.

As you sit down to map out your Back to Work strategy, SHOW people who you are and what your business is all about. And remember quality video has longevity where social networks may not.

*Thanks, as always, ReelSEO, for leading me to these insightful video stats.

Author:

Manoush Zomorodi’s on-camera expertise comes from years of reporting and producing for BBC News and Reuters Television. For more tips and techniques, check out Manoush’s ebook Camera Ready: How to Prepare Your Best Self & Ideas On Air and Online and follow her on Twitter @manoushz.

Picture of Manoush Zomorodi

Manoush Zomorodi

TRENDING AROUND THE WEB

Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Global English Editing
Still Performing for Ghosts: On the Masks We Keep Wearing for Tribes That No Longer Exist

Still Performing for Ghosts: On the Masks We Keep Wearing for Tribes That No Longer Exist

The Vessel
AI answer boxes are reportedly wiping out a majority of organic search traffic for some blog categories in 2026 — while others have barely lost a visitor, and the split comes down to one thing

AI answer boxes are reportedly wiping out a majority of organic search traffic for some blog categories in 2026 — while others have barely lost a visitor, and the split comes down to one thing

The Blog Herald
The Rot of Taking: On Reciprocity with the Land, the People, and the Attention You Steal from Yourself

The Rot of Taking: On Reciprocity with the Land, the People, and the Attention You Steal from Yourself

The Vessel
Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Global English Editing
Eye tracking research on how people actually read web pages found that most visitors scan in a rough F shaped pattern down the left side of the screen, which is why professional editors front load the real information instead of slowly building up to it

Eye tracking research on how people actually read web pages found that most visitors scan in a rough F shaped pattern down the left side of the screen, which is why professional editors front load the real information instead of slowly building up to it

The Blog Herald
Load more
CATEGORIES
Explore