More on Measuring Your Personal Brand
This is a follow-up post to my post last week: How to Measure Your Personal Brand. Here are some comments from you guys, and what I think about these three topics at the end.
On the meaning of numbers to measure a brand“I DO think that you can measure your personal brand from stats …
Personal Branding Interview: Martin Lindstrom
Today, I spoke with Martin Lindstrom, who is the New York Times bestselling author of Buyology and an international branding expert. The last time I had a conversation with Martin, he was getting ready for his book launch and today, he’s taken that book to bestseller status, so it’s great to have him back on …
LeBron James – The Man with the Billion Dollar Personal Branding Plan
I don’t know if you had the chance to see the 60 Minutes piece on LeBron James last week? I did and I was extremely impressed with what I heard. I love sports and I love business. And while the creation of sports icons is not new, taking on the role of Chief Brand Manager …
Me 2.0 is Officially Out Today – Purchase Your Copy Now!
Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan Publishing) is officially out today in bookstores everywhere and in all major online retailer sites. You’ve read my blog, flipped through the pages of Personal Branding Magazine, viewed my videos, even skimmed the articles I write on other websites and …
Road to Me 2.0: Free 52 Page Complete Blogging Guide!
As we get ready for the worldwide launch of Me 2.0: Build a Powerful Brand to Achieve Career Success, I’ve been working as hard as I can to still deliver you a lot of value. I really appreciate the support of my talent team of bloggers, including Beverly Macy, Monica O’Brien, Liz Lynch, Jacob Share, …
How to be Popular on Social Media
Have you ever read the book How to Be Popular by Meg Cabot? (Probably not, because it’s a young adult novel written for 12-14 year-old girls, who probably don’t read this blog.) I read it this weekend as research for another project I’m working on, and was surprised by how much I enjoyed the book.…
Personal Branding Interview: Rita McGrath
Today, I spoke with Rita McGrath, who is an Associate Professor at Columbia Business School, and one of the world’s leading experts on strategic business growth in highly uncertain environments. Her new book is called Discovery-Driven Growth. In this interview, Rita talks about how already established brands and startups can grow in this economy, as …
Personal Branding Interview: John C. Maxwell
Today, I spoke to John C. Maxwell, who is an internationally recognized leadership expert, speaker, and New York Times bestselling author, selling over 16 million books. His latest book is entitled Put Your Dream to the Test. In this interview, John discusses his definition of success, what separates the successful from the unsuccessful, some important …
Think Like a Brand: CEOs in Times of Crisis
Tom Peters asked employees of large companies to “think like a CEO” as they branded themselves within the organization in the late 1990s. The idea was to contribute to the company in a way that helped you stand out, and helped you take control of your own brand and destiny within your career. The concept …
Personal Branding Interview: Zappos CEO Tony Hsieh
Today, I spoke with Tony Hsieh, who is the CEO of Zappos, a brand that many of you are familiar with, especially my female readers. Tony has done an excellent job branding his company as the ultimate customer service machine. He has over 200,000 Twitter followers and what he’s done for Zappos has been one …