Personal Branding Interview: Linda Bustos
Today, I spoke to Linda Bustos, who works for Elastic Path Software and is an award winning blogger at the Get Elastic eCommerce Blog. In this interview, Linda talks about inbound and outbound marketing, why personal branding is important to Gen-Y, shares her avatar advice and more.
What does it mean to ‘get elastic’?Though …
Why Numbers Are Important For Personal Branding
I would consider myself an ambassador for the “numbers game” on social networks. Authorities like Seth Godin object to going after numbers, while people such as Guy Kawasaki think that it’s all about numbers (especially on Twitter). I’m split in the middle right now, but I want to take time today to explain why numbers …
Personal Branding Interview: Steve Miller
Today, I spoke with Steve Miller, who is a marketing consultant, speaker and blogger. In this interview, Steve talks about what social media tools he uses for personal branding, his opinion on Twitter and it’s future, strategies Gen-Y should use to stand out and more.
Which social media tools do you rely on to build…Personal Branding Interview: Don Bulmer
Today, I spoke to Don Bulmer, who is the Vice President of Global Communications at SAP AG. In this interview, Don talks to us about the most important aspect of his personal brand, how social media is changing marketing, how social networks make it easier for companies to grow their audiences and much more.
What…Personal Branding Interview: Bruce Turkel
Today, I spoke to Bruce Turkel, who is an author, speaker and consultant on branding. In this interview, Bruce talks to us about how important personal branding is to his clients, how to apply corporate branding strategy to personal branding, his seven steps to brand value, how to stand out as a speaker and much …
REQUIRED: A Custom Facebook URL For Your Brand Name
Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to. From my perspective, this is perhaps the most important news since Google released their profile pages a …
Personal Branding Interview: Jason Alba
Today, I spoke to Jason Alba, who is a good friend of mine and one of the first bloggers I met when I started out a few years ago. Jason is the founder of JibberJobber.com, as well as the author of two books, a DVD and various other projects. In this interview, Jason tells us …
Personal Branding For Dummies
Many people aren’t able to construct a blog, website or even manage basics of online branding because they feel like they lack technical skills. In almost every presentation I give, at least one person asks me “what if you don’t know how to create a website or blog.” Today, I want to explore ways in …
Personal Branding Interview: Alaina Love
Today, I spoke to Alaina Love, who is a consultant, speaker and author of The Purpose Linked Organization. In this interview, Alaina talks about what people want in an employer, why having a sense of purpose at work matters, how managers build top talent and much more.
From the applicant perspective, what do most people…The Lost Opportunity Costs of Not Creating Your Personal Brand
Everything in life has an opportunity cost associated with it. By choosing one thing you are as a result unable to chose another — choose to spend one hundred dollars and you give up the ability to save one hundred dollars — choose to go to the movies and you can’t go to the beach …