Re-Branding is More Than a Logo Change
In preparing for this week’s blog post, I put out the question on Twitter, “What would you like to hear about this week on the topic of personal branding?” What bubbled up was “re-branding”.
Great topic. Today’s economic climate is creating an interesting juxtaposition: your digital life and reputation is fast-paced, but your business growth …
Personal Branding Interview: Tamar Weinberg
Today, I spoke with Tamar Weinberg, who is the community manager at Mashable, and author of the new book The New Community Rules. She also just had a baby! In this interview, Tamar discusses social media tools for business purposes, blogging and microblogging, explains how important it is for companies to join the conversation online …
Personal Branding Interview: Allen Adamson
Today, I spoke to Allen P. Adamson, who is the author of BrandDigital: Simple Ways Top Brands Succeed in the Digital World and the managing director of Landor Associates. In this interview Allen shares his wisdom of years of experience in the branding world, including a thorough explaination of the difference between advertising and public …
Personal Branding Interview: Karen Post
Today, I spoke with Karen Post, who is a fellow branding expert, author, social media entrepreneur, speaker and businesswoman. Karen talks about how she’s established her personal brand, while building the brands of other companies and gives some insight into how she’s created a community around her brand, while explaining the importance of brand symbols …
Personal Branding Interview: Andy Nulman
Today, I spoke with Andy Nulman, who is the author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. In this interview, Andy explains why surprise is essential to establishing a personal brand, why standing out matters, the process of brand building, staying relevant to the times and much more.
How important…5 Ways to Conquer Your First TV Appearance
I’ve learned a lot about the media over the past few years, from being interviewed by major magazines and online news sites, to calling into a few radio and podcast shows and then by taking a major step with a TV appearance. If you asked me a few years ago if I thought I’d be …
Personal Branding Interview: Robin Koval
Today, I spoke with Robin Koval, who is the President of The Kaplan Thaler Group, a bestselling author, and the author of her latest book called The Power of Small. In this interview, Robin talks about her personal brand building approach, how her successful marketing program for AFLAC can translate into personal brand success, how …
Personal Branding Interview: Jim Champy
Today, I spoke with Jim Champy, who is the Chairman of Perot Systems, a New York Times bestselling author and the author of a new book called INSPIRE!. In this interview, Jim talks about how we can inspire customers, how companies can keep their employees motivated during a recession, the importance of authenticity and transparency, …
Twitter Personal Branding Q + A #1
In this article, I take a look at the latest questions people are asking on Twitter about personal branding.
Best Twitter personal branding tipMegan Miles Alba, @MeganAlba, twittered: wondering how to use Twitter to promote my personal “brand.” what’s your #1 suggestion?
Jacob Share, @jacobshare: Try to help people with your expertise as much …
Personal Branding Interview: Harry Paul
Today, I spoke with Harry Paul, who is a New York Times bestselling author and an expert on organizational strategy. In this interview, Harry talks about how managers can make fun during a tough economy, money versus passion, his personal brand that he’s developed and information about his new book, which is called Instant Turnaround!…