Personal Branding For Dummies
Many people aren’t able to construct a blog, website or even manage basics of online branding because they feel like they lack technical skills. In almost every presentation I give, at least one person asks me “what if you don’t know how to create a website or blog.” Today, I want to explore ways in …
Personal Branding Interview: Alaina Love
Today, I spoke to Alaina Love, who is a consultant, speaker and author of The Purpose Linked Organization. In this interview, Alaina talks about what people want in an employer, why having a sense of purpose at work matters, how managers build top talent and much more.
From the applicant perspective, what do most people…The Lost Opportunity Costs of Not Creating Your Personal Brand
Everything in life has an opportunity cost associated with it. By choosing one thing you are as a result unable to chose another — choose to spend one hundred dollars and you give up the ability to save one hundred dollars — choose to go to the movies and you can’t go to the beach …
Re-Branding is More Than a Logo Change
In preparing for this week’s blog post, I put out the question on Twitter, “What would you like to hear about this week on the topic of personal branding?” What bubbled up was “re-branding”.
Great topic. Today’s economic climate is creating an interesting juxtaposition: your digital life and reputation is fast-paced, but your business growth …
Personal Branding Interview: Tamar Weinberg
Today, I spoke with Tamar Weinberg, who is the community manager at Mashable, and author of the new book The New Community Rules. She also just had a baby! In this interview, Tamar discusses social media tools for business purposes, blogging and microblogging, explains how important it is for companies to join the conversation online …
Personal Branding Interview: Allen Adamson
Today, I spoke to Allen P. Adamson, who is the author of BrandDigital: Simple Ways Top Brands Succeed in the Digital World and the managing director of Landor Associates. In this interview Allen shares his wisdom of years of experience in the branding world, including a thorough explaination of the difference between advertising and public …
Personal Branding Interview: Karen Post
Today, I spoke with Karen Post, who is a fellow branding expert, author, social media entrepreneur, speaker and businesswoman. Karen talks about how she’s established her personal brand, while building the brands of other companies and gives some insight into how she’s created a community around her brand, while explaining the importance of brand symbols …
Personal Branding Interview: Andy Nulman
Today, I spoke with Andy Nulman, who is the author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. In this interview, Andy explains why surprise is essential to establishing a personal brand, why standing out matters, the process of brand building, staying relevant to the times and much more.
How important…5 Ways to Conquer Your First TV Appearance
I’ve learned a lot about the media over the past few years, from being interviewed by major magazines and online news sites, to calling into a few radio and podcast shows and then by taking a major step with a TV appearance. If you asked me a few years ago if I thought I’d be …
Personal Branding Interview: Robin Koval
Today, I spoke with Robin Koval, who is the President of The Kaplan Thaler Group, a bestselling author, and the author of her latest book called The Power of Small. In this interview, Robin talks about her personal brand building approach, how her successful marketing program for AFLAC can translate into personal brand success, how …