Four Reasons You Aren’t Getting Book Publicity from Bloggers
There is nothing that irritates me more than getting pitched by new authors who have never contacted me before but want me to review their books or interview them on my blog. I didn’t realize how much it annoyed me until I wrote a long comment about it on Sydney Owen’s recent blog post about …
How to Gain Market Share With Social Media
Can you really gain market share with social media? That’s the big question we discussed in this week’s #SM4SMB conversation on Twitter. And the overall sentiment was YES, as long as companies follow these 5 rules:
Use the right tools for the right audienceTwitter and Facebook are not the answers to every social media …
Be Wary of Personal Brand “Extensions”
Most people interested in personal branding have spent time developing thinking through what their brand means and represents and they’ve developed a personal branding statement, etc.
Focus is CriticalWhether its job search, career advancement, or a small business endeavor, staying true to your mission is key. Sending mixed messages to the marketplace or to …
Personal Branding Interview: Larry Weber
Today, I spoke to Larry Weber, who is the chairman of the Digital Influence Group and the author of the new book Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click. In this interview, Larry goes over why brand management is harder to control now, what reputation management tools …
Use Personal Branding to Increase Your Sales
A few months ago I did an interview with Dan Schawbel and I thought I would share it with you all here. Dan speaks about personal branding and how sales reps can position themselves to succeed it what I call the New Sales Economy. While the interview focuses on sales reps, it’s important to remember …
7 Signs That You Are Now An Expert And Can Call Yourself One
As your personal brand grows, learn to recognize the moment when you can credibly claim that you are an expert. Here are some of those signs.
Back storyIf you look at the byline of this article, it reads “Jacob Share, a job search expert, is the creator of JobMob…”
It wasn’t always that way.…
Personal Branding Interview: Jeremy Schoemaker
Today, I spoke to Jeremy Shoemaker, who has successfully branded himself as “Shoemoney” across the web. He is an internet entrepreneur by trade, as well as a speaker and top blogger. In this interview, Jeremy talks to use about how he’s branded himself, some of the tricks he’s used to stand out, why he’s succeeded …
Personal Branding Interview: Peter Mortensen
Today, I spoke to Pete Mortensen, who is the communications lead for Jump Associates and author of Wired to Care. In this interview, Pete talks to us about how important empathy is, especially in a time of economic crisis and uncertainty. He also mentions the benefits of empathy at a company, how companies can brand …
The Five Laws of Being an Interesting Brand
The strategies and channels we’ve been using are becoming weapons of mass destruction and tools of great opportunity. We’ve seen brands, such as United Airlines, tarnished when a single person produces a YouTube video after a bad customer service experience. We’ve seen other brands succeed, such as Susan Boyle’s viral bonanza on the internet and …
Twitter Personal Branding Q + A #2
Answers to recent questions people are asking on Twitter about personal branding.
Branding for career purposes only or notMohammed S. Al-Taee, @maltaee, twittered: Is personal brand depend on person career/occupation?
Jacob Share, @jacobshare: No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many …