Personal Branding Interview: Larry Weber
Today, I spoke to Larry Weber, who is the chairman of the Digital Influence Group and the author of the new book Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click. In this interview, Larry goes over why brand management is harder to control now, what reputation management tools …
Use Personal Branding to Increase Your Sales
A few months ago I did an interview with Dan Schawbel and I thought I would share it with you all here. Dan speaks about personal branding and how sales reps can position themselves to succeed it what I call the New Sales Economy. While the interview focuses on sales reps, it’s important to remember …
7 Signs That You Are Now An Expert And Can Call Yourself One
As your personal brand grows, learn to recognize the moment when you can credibly claim that you are an expert. Here are some of those signs.
Back storyIf you look at the byline of this article, it reads “Jacob Share, a job search expert, is the creator of JobMob…”
It wasn’t always that way.…
Personal Branding Interview: Jeremy Schoemaker
Today, I spoke to Jeremy Shoemaker, who has successfully branded himself as “Shoemoney” across the web. He is an internet entrepreneur by trade, as well as a speaker and top blogger. In this interview, Jeremy talks to use about how he’s branded himself, some of the tricks he’s used to stand out, why he’s succeeded …
Personal Branding Interview: Peter Mortensen
Today, I spoke to Pete Mortensen, who is the communications lead for Jump Associates and author of Wired to Care. In this interview, Pete talks to us about how important empathy is, especially in a time of economic crisis and uncertainty. He also mentions the benefits of empathy at a company, how companies can brand …
The Five Laws of Being an Interesting Brand
The strategies and channels we’ve been using are becoming weapons of mass destruction and tools of great opportunity. We’ve seen brands, such as United Airlines, tarnished when a single person produces a YouTube video after a bad customer service experience. We’ve seen other brands succeed, such as Susan Boyle’s viral bonanza on the internet and …
Twitter Personal Branding Q + A #2
Answers to recent questions people are asking on Twitter about personal branding.
Branding for career purposes only or notMohammed S. Al-Taee, @maltaee, twittered: Is personal brand depend on person career/occupation?
Jacob Share, @jacobshare: No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many …
8 Ideas to Turn Your Successful Blog into a Book
If you currently have a successful blog with a moderate fan base of subscribers, you might be considering the benefits of having a book to expand your personal brand. One of the most difficult parts of getting started is figuring out how to market the ideas and blog content you have in book form, without …
Personal Branding Interview: Gaylan Nielson
Today, I spoke to Gaylan Nielson, who is the co-author of FAKE WORK and the CEO of The Work Itself Group, Inc. In this interview, Gaylan explains what “Fake Work” is, why it exists, how companies can avoid it and then shares some examples. This information is important for companies and people who are looking …
Personal Branding Interview: Douglas Rushkoff
Today, I spoke to Douglas Rushkoff, who is the author of the new book Life Inc.: How the World Became a Corporation and How to Take It Back. In this interview, Douglas discusses his view of personal branding, how branding impacts online transactions, how we can take the world back from corporations, as well as …