Personal Branding Interview: Julien Smith
Today, I spoke to Julien Smith, who is the New York Times bestselling co-author of Trust Agents, with Chris Brogan, and one of the first podcasters. Julien talks to us about what a trust agent is, why it’s important in the online world, and then gives some examples of trust agents. He also explains how …
The Hidden Goldmine Within the LinkedIn Companies Tab
I was interviewed by CNN this week to give some quick tips on using social networking for a job search beyond just updating your status to say you’re looking for a job.
In the segment I focused most on LinkedIn not only because there are now close to 45 million professionals who are members of …
Schawbel Report: The Current State of Personal Branding Worldwide [August 2009]
It’s already August and I haven’t done one of my reports this year, which is a shame because I did three last year. The point of each of these reports is to show you trends, insights and a lot of resources which will keep you in tune and up-to-date with the latest happenings in the …
Social Media Does Not Prepare You For…
So I’ve been doing a whole lot of interviewing for a Social Media Manager position here at SocialMediaMarketing.com. With so much content online about interviewing best practices, I thought that everyone would be an expert in interviewing, especially if you hang out in the blogosphere. There are so many career blogs out there with solid …
Personal Branding Interview: Gary Vaynerchuk
Today, I spoke to Gary Vaynerchuk, who I also interviewed for the sixth issue of Personal Branding Magazine. This time, he’s back and his new book, Crush It!, is coming out soon. I caught up with Gary before his life becomes crazy and asked him questions about his marketing platform, traditional media against new media, …
Branding by Association is the Single Most Powerful Idea in Personal Branding
When Katie Konrath, our Sunday Personal Branding blogger, wrote about being connected to important people can build your brand, I smiled. Possibly without knowing, she had touched on what I believe as the single most powerful and effective way to become more successful. I actually wanted to write a post about this a long time …
How to Avoid the 11 Biggest Mistakes of First-Time Authors
Writing, books, and personal branding go hand in hand. When you know how to write, and you use that power to write and promote a book, you can change your life, especially as a first-time author.
Writing and promoting a book opens windows of opportunity–opportunities that would never otherwise show up. As a published author, …
Four Reasons You Aren’t Getting Book Publicity from Bloggers
There is nothing that irritates me more than getting pitched by new authors who have never contacted me before but want me to review their books or interview them on my blog. I didn’t realize how much it annoyed me until I wrote a long comment about it on Sydney Owen’s recent blog post about …
How to Gain Market Share With Social Media
Can you really gain market share with social media? That’s the big question we discussed in this week’s #SM4SMB conversation on Twitter. And the overall sentiment was YES, as long as companies follow these 5 rules:
Use the right tools for the right audienceTwitter and Facebook are not the answers to every social media …
Be Wary of Personal Brand “Extensions”
Most people interested in personal branding have spent time developing thinking through what their brand means and represents and they’ve developed a personal branding statement, etc.
Focus is CriticalWhether its job search, career advancement, or a small business endeavor, staying true to your mission is key. Sending mixed messages to the marketplace or to …