Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Brand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingMarketing & Personal BrandingPositioningPublic RelationsRelationship Networking

Personal Branding Interview: Jerry Springer

Today, I spoke to Jerry Springer, who is best known for the Jerry Springer Show. He was also the mayor of Cincinnati, and is a political pundit, lawyer, award-winning newscaster, country recording artist, and international emcee and TV personality. In this interview, Jerry talks about how to stand out in a world filled with endless …

Communication & NetworkingLifestyle & Habit BuildingMarketing & Personal BrandingPositioningRelationship Networking

18 Sources of Personal Branding Credibility

The most important part of your personal branding strategy lies in your bio, which is sometimes called a profile. A bio, just like a brand or career, isn’t something established overnight.  It accumulated and builds as you become more established.  Your bio may appear in several different places at a given time, including the summary …

Brand Identity & Self-DiscoveryFuturesInterviewMarketing & Personal BrandingPublic RelationsRelationship NetworkingSocial Media

Personal Branding Interview: Aaron Kwittken

Today, I spoke to Aaron Kwittken, who is the CEO and Managing Partner of Kwittken & Co and a previous vice president at Fleishman Hillard.  In this interview, Aaron goes over some obstacles he faced in becoming successful at a young age, how his role as a PR person has changed and what you should …

Corporate BrandingeBrandLifestyle & Habit BuildingMarketing & Personal BrandingRelationship NetworkingSocial Media

10 Personal Branding Predictions for 2010

Each year, I give my personal branding predictions in the December time frame, but this year, people are starting to ask me about the future earlier.  In 2008, the focus was on behavior changes and in 2009, I concentrated on the economy and the struggle to protect your brand at all costs.  This year, I’ve …

Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingInterviewLifestyle & Habit BuildingMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding Interview: Robert Kiyosaki

Today, I spoke to Robert Kiyosaki, who is the author of the popular classic and international bestselling book, Rich Dad Poor Dad.  He has sold tens of millions of copies of his books and his latest book is called, Conspiracy of The Rich. In this interview, Robert explains why now is the best time to …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingInterviewMarketing & Personal BrandingRelationship Networking

Personal Branding Interview: Susan Gunelius

Today, I spoke to Susan Gunelius, who is the President & CEO of Keysplash Creative.  She is also the author of Building Brand Value The Playboy Way and Harry Potter: The Story of a Global Business Phenomenon.  In this interview, Susan talks to us about branding lessons that she’s learned from two mega brands (Harry …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingNetworkingRelationship Networking

Personal Branding Interview: Tom Rath

Today, I spoke to Tom Rath, who is Gallup’s Global Practice Leader and has written three bestselling business books in the last decade, including How Full Is Your Bucket and Strengths Finder 2.0.  In this very extensive interview, Tom explains how to be an effective leader, shares some insightful research results he’s analyzed over the …

Book ReviewsBrand Identity & Self-DiscoveryeBrandInterviewMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding Interview: Dharmesh Shah

Today, I spoke to Dharmesh Shah, who is a co-founder at Hubspot and co-author of Inbound Marketingting: Get Found Using Google, Social Media, and Blogs.  In this interview Dharmesh goes over what inbound marketing is and how it differs from outbound marketing, results he’s seen from pushing content out through social media tools, and more.…

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Bridge Web 2.0 Generation Gap and Engage

Now that the economy is beginning its slow uphill climb, boomers are beginning to think about retirement and the cycle of hiring entry-level talent is beginning again. Yet, a lot has changed in these past months and as any hiring manager can attest to, the Millennial Generation is like no other.

Many hiring managers are …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingPublic RelationsRelationship NetworkingSocial Media

Personal Branding Interview: Starr Hall

Today, I spoke to Starr Hall, who is a public relations expert and author of Get Connected: The Social Networking Toolkit For Business.  In this interview, Starr points out the top things that people looking for a job in PR should know, explains that not all publicity is good publicity, gives different ways you can …