3 Personal Branding Theses For The New World of Work
Gone are the days when only college marketing majors and entrepreneurs had to know how to use marketing to build brands. These days, the internet has enabled everyone with a pulse and some ambition to take advantage of this growing platform. It’s all about survival …
Why Would Any Company Care About Personal Brands?
With all the buzz about personal branding, I’m often asked, why would a company care about an employee’s personal brand?
Every industry along with the companies within that industry have acronyms that they use exclusively. J.L.P. is one acronym used by well known international retail giant. It stands for “just like picture”. And, now copycat …
Disagree With Personal Branding? Read This!
I took a week vacation, where I was barely online (it costs 59 cents per minute to use the cruise ship internet service) and I thought really hard about all the criticism that personal branding has received in 2009. I’ve heard rants from people who think personal branding is selfish and others from people who …
3 Ways to Use Search and Authenticity in Personal Branding
I was skimming through Chris Brogan’s posts and happened across a post called: A Counterpoint to the Branding Craze. This caught my attention because I am a huge advocate for branding, in both the personal and professional world.
I have tried to use my blog to create a brand identity for myself and my company …
3 New Year’s Non-Resolutions For The Personal Brand-Building Blogger
It’s such a cliché to blog New Year’s resolutions, and no way at all to stand out. So instead I’ll bring you a list of things that hopefully other people won’t do to you and your personal brand in the coming year and beyond.
Scraping your website and stealing your contentI remember the first …
Talk About Who You Are Not What You Do
When you read the title of this post it seems fairly simple right? Talk about who you are not what you do. Unfortunately it is not that simple nor that easy. I would bet my company on the fact that many people reading this post combine what they do with who they are (identity = …
Personal Branding Interview: Vitor Lourenço
Today, I spoke to Vitor Lourenço, who is a 22 year old Product Designer for Twitter. In this interview, we get the inside scoop on what it’s like to work for Twitter, what a typical day is like, how to get a job there, and much more. Vitor really paints the picture for what Twitter …
Personal Branding Interview: Peter Dunn
Today, I spoke to Peter Dunn, who is an expert financial planner, award-winning comedian and author of 60 Days to Change: A Daily How-To Guide With Actionable Tips for Improving Your Financial Life. In this interview, Peter goes over how he positioned himself in the crowded financial expert market, how he’s blended two very important …
iPhone Applications For Personal Branding
It fascinates me how powerful information is and how much we have to consume each day to remain current. In fact, if I didn’t peruse the live feed on Facebook a week or so ago (I saw Brian Solis commenting on Jeremiah Owyang’s app), I would be late with this post and might have missed …
3 Step Personal Branding System
A lot of people I’ve spoken to don’t know where to start when it comes to personal branding, so today I wanted to focus on how to build your own personal branding system by modeling my own. A personal branding system is how you consume, organize and share information every single day in order to …