Using Chapter Titles to Build Your Personal Brand
Like the title and subtitle of your book, each chapter title can help you sell more books while building and promoting your personal brand.
Each chapter title provides you with a valuable opportunity to convince prospects that your book offers excellent value, while reinforcing your subject area expert position as a valuable resource to help …
Managing the Modern Employee’s Personal Brand
The rise of personal branding has thrown a giant wrench in the norms of how to manage the workforce. Many companies have been caught flat footed and are jumping to the wrong conclusions when it comes to managing the modern employee. Do not let this happen to you or your company.
Here are some questions …
Personal Branding Interview: Rahaf Harfoush
Today, I spoke to Rahaf Harfoush, who is a social media strategist, author of Yes We Did, research coordinator for Wikinomics and a contributor on Grown Up Digital. She supported the Obama campaign with regards to social media. In this interview, Rahaf talks about the common mistakes businesses make when it comes to branding and …
Business is Always About Connection. Period.
I ran across this quote the other day from Mzinga CEO Barry Libert:
“GM never thought of themselves of being in the business of connecting people, which is why they’re going bankrupt,”
Pretty valid thought if you ask me. Should all businesses be involved in connecting people with each other? Better yet… should businesses search …
Personal Branding Interview: Harrison Monarth
Today, I spoke to Harrison Monarth, who is the New York Times bestselling co-author of The Confident Speaker, and his latest book is called Executive Presence: The Art of Commanding Respect Like a CEO. In this interview, Harrison talks about the natural laws of perception, why professionals should care about social intelligence, highlights some core …
The Personal Branding Inflection Point
Have you ever wondered what the job marketplace will look like a few years from now? It is intriguing to think about because we have arrived at a huge inflection point in the marketplace for businesses, entrepreneurs, careers, and jobs.
I like to think of inflection points as points in time when everything changes. Things …
4 Step Personal Branding With Google Buzz
Google Buzz has been talked about nonstop since it came out, from Fox News to NPR and back again. Stories typically range from security flaws to tips on how to best use the new social network. Buzz is Google’s current attempt to have a social network and compete against the likes of Facebook. What’s different …
Don’t Just Do It. Sing It.
Many marketing and business professionals alike follow Seth Godin’s blog from time to time. We have been inundated with his brilliant marketing mind and tend to put his strategies to practice. I am an avid reader of his daily blog but there are many times I wish that he spent more time on building a …
Personal Branding Interview: Simon Sinek
Today, I spoke to Simon Sinek, who is the author of Start With WHY, the creator of The Golden Circle, and a popular speaker. In this interview, Simon talks about what the WHY is, why companies need to have a sense of purpose, examples of companies and individuals that have a WHY, advice on finding …
Personal Branding Interview: Wendy Diamond
Today, I spoke to Wendy Diamond, who is the founder of Animal Fair, the premier lifestyle magazine and author of It’s a Dog’s World. Wendy is a great example of a someone who has positioned herself as a leading expert in her field. In this interview, Wendy talks about how she’s built a successful animal …