Personal Branding Interview: Scott Stratten
Today, I spoke to Scott Stratten, who is the president of UnMarketing, and author of the upcoming book, UnMarketing: Stop Marketing. Start Engaging, which comes out in the fall. In this interview, Scott talks about the difference between marketing and engaging, gives some tips on engaging your audience, and more.
How do you define marketing…R.I.P Facebook as a Marketing Platform
Last Monday, I wrote about how Twitter isn’t a marketing platform anymore and suddenly the web was buzzing. I’ve been blogging since 2006 and I’ve never seen this strong of reaction on my own blog. There were over one hundred comments, seven hundred retweets, and two hundred shares on Facebook. I’ve never felt very controversial, …
R.I.P Twitter as a Marketing Platform
A marketing platform is a mass communication tool that allows you convert subscribers (readers/fans) into leads. Marketing, by definition, uses a mix of place, product, promotion and price to create a transaction between a buyer and a seller. It’s not about brand awareness or customer support. The focus of a marketing platform is to drive …
7 Things You Got Wrong About Millennials
The Millennial market is one of, if not the most important consumer segments to marketers right now. They represent a tremendous shift in the way consumers interact with brands, mostly built off of the growth of the internet and social technology over the last 10 years. For years marketers have been relentlessly searching for the …
Personal Branding Interview: John Jantsch
Today, I spoke to John Jantsch, who is a marketing and digital technology coach, award winning social media publisher and author Duct Tape Marketing and his new book called The Referral Engine. In this interview, John talks about what a referral engine is, how long it took him to develop his own, if it’s easier …
Branding Tips from Goldman Sachs
I’ve followed Goldman Sachs in the news through good and bad since the onset of the credit crisis. After learning about their corporate culture and brand image through peers and as an intern, I developed a deep respect for the Goldman Sachs brand. Before 2008 Goldman held a very distinct position in the business world …
Personal Branding Interview: Michael Hyatt
Today, I spoke to Michael Hyatt, who is the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S. In this interview, Michael talks about how and when he started using social media tools, the impact blogging has had …
Personal Branding Interview: Peggy McColl
Today, I spoke to Peggy McColl, who is a New York Times Best Selling Author, speaker, mentor and an expert in the area of goal achievement. Her latest book is called Viral Explosions. In this interview, Peggy tells you how to stand out online, how to create a viral buzz to get people talking about …
Social “Me”dia Syndrome: A Deadly Epidemic
That Will Cause Your Brand Building and Business Growth to Suffer
Could you be suffering from Social “Me”dia Syndrome and not even know it? Unfortunately, this common ailment is causing millions of businesses and individual’s serious pain when it comes to their online brand building and business growth efforts.
So what is Social “Me”dia Syndrome? …
Personal Branding Interview: Barbara Findlay Schenck
Today, I Spoke to Barbara Findlay Schenck, who is a marketing strategist and small business advocate, author of Small Business Marketing for Dummies and Selling Your Business for Dummies, and co-author of Branding for Dummies and Business Plans Kit for Dummies, Second Edition. In this interview, Barbara talks about branding, the brands that have stood …